Lazada Transforms Bukit Bintang Into Glamorous Raya Fashion Runway
Koleksi Raya LazLook showcases stylish lookbook featuring latest festive collections from over 10 homegrown brands.
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Creating the Raya enchantment ahead of Aidilfitri that will be celebrated next month, Lazada turned the heart of Kuala Lumpur’s Golden Triangle, Jalan Bukit Bintang into a glamorous 500m fashion runway with its exclusive Koleksi Raya LazLook.
Featuring the latest festive collections from over 10 renowned homegrown fashion brands, this live lookbook showcases a delightful Aidilfitri collection, giving Malaysians the opportunity to discover graceful and fashionable style inspirations for Raya.
Over 50 models strutted down the high street before making their final chic stop at the CommonsKL BBPark, presenting stunning line-ups from Naelofar, F Rico Rinaldi, R Petit Moi, Poplook, Cynthia Tang, Zucca, Gene Martino, Zoe Arissa, Bayu Somerset, and TATO Shop.
Turning heads at the country’s busiest crosswalk with a gorgeous array of designer baju kurung and Malaysian kebaya, the entire event was livestreamed on LazLive and simulcasted across Lazada Malaysia’s social media channels.
Pedestrians along Jalan Bukit Bintang were also able to catch the livestream on the various digital out-of-home LED screens along the road including CUBIG billboards and The Cube Bukit Bintang.
The glamorous runway was a way to bring a well-loved category to the hearts of local consumers – fashion was one of the most popular categories during the first hour of Lazada’s Epic 11th Birthday Sale across Southeast Asia that kicked off on 3 March 2023.
Malaysians today are making their fashion purchases both online and offline and more than once a month, especially as eCommerce is becoming the preferred platform for product search and discovery. At Lazada we are excited to offer our customers a wide variety of Raya assortments under the fashion and beauty categories.Alan Chan, Chief Executive Officer, Lazada Malaysia
According to Chan, Fesyen Raya Lazlook was specially curated for fashionistas and hijabistas out there, showcasing a fabulous selection of chic, unique, and affordable Aidilfitri must-haves.
He added that they were extremely honoured to collaborate with renowned designers and homegrown brands co-creating a one-of-a-kind Koleksi Raya Lazlook fashion walk – bringing splendour to Bukit Bintang whilst engaging consumers in a glamourous and unexpected way.
All these looks are now available on Lazada and on our app under LazLook where customers can find style inspirations and many of their favourite brands of Muslimah wear, which they can purchase with additional rewards and savings such as ‘Everyday Cashback’, stackable vouchers and ‘Free Shipping’ available during our ongoing Epic 11th Birthday Sale.Alan Chan, Chief Executive Officer, Lazada Malaysia
Fesyen Raya LazLook was sponsored by Kevin Murphy, Maybelline and CommonsKL@BBPark and the livestream also featured a spectacular musical performance by singer Naim Daniel at the fashion show finale.
Audiences who tuned in were excited to discover the new collections from the participating brands already available for purchase, as they picked up beneficial styling tips and tricks.
Additionally, there were a host of engaging shoppertainment activities, such as games and challenges for audiences online and offline with over RM50,000 worth of prizes and vouchers up for grabs.
Click here to check out over 250,000 options of the latest, unique, and affordable Raya must-haves on Lazada and follow Lazada Malaysia’s social media channels Facebook, Instagram and TikTok for the latest updates.
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