Ah…Indomie. Just the mere mention of it has us salivating for those salty fried noodles. They go so well is so many things..telur mata…burger…and apparently, a pair of Air Jordans too.
Mr. Simply Custom or @mr.s.custom according to his Instagram handle, is the online alias of Jonathan “Jonas” Gustana. The 23-year-old Indonesian university graduate is a Singapore based artist who makes customised sneakers with hand drawn art as a personal hobby.
A week ago, he saw a photoshop rendition of a pair of Nike Air Jordans with an Indomie design on Instagram and was inspired to bring it to life.
“For the Indomie custom design, I was actually inspired by a Photoshop rendition posted by @arifwhy on Instagram a week ago. I merely brought his design to life.”Jonas Gustana via The Star
Jonas then immediately got in touch with @arifwhy to ask permission to use the design for a physical pair of Air Jordans.
“I just thought it would be cool to have an actual pair of Air Jordans with the Indomie design. I think it’s a cute way of expressing one’s loyalty to an Indonesian food brand that has also gained popularity in other countries.”Jonas Gustana
Trust us, the shoes are more than cute.
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Kemarin ada konsep sepatu Jordan 1 kebanggan Indonesia. Jordan 1 Indomie. Produk yang Indonesia banget. I hereby present to you, Jordan 1 Indomie Custom, bisa lo pake kemana mana. Tunjukin generasi kita sekarang!!! Custom ini bakal di display di @indocomiccon loh ——— Mau banget Jordan 1 Indomie? Punya sepatu lain mau dibikin jadi Indomie? Ato udah punya Jordannya terus mau di custom? Ato mau beli Jadi? DM AJA! ——— Custom by : @mr.s.custom Concept by : @arifwhy ——— #nike #nikeindonesia #aj1custom #urbansneakersociety #uss #customsneaker #jordanindomie #indomie #icc2019exhibitor #indonesiacomiccon
Jonas took the retro Nike footwear, which originally comes in black and white, and gave it a splash of red, yellow and green – paying homage to the colours found on Indomie packets.
Below the characteristic Nike swoosh, Jonas added the Indomie logo and patterned the shoe with yellow noodle-like shapes. How is it so beautiful?!
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Selamat pagi, jangan lupa sarapan dengan Indomie ya. We decided to do a limited pair of this Indomie x Air Jordan 1 custom. We will only make a total of 20 pairs of this custom. Kita bakal bikin limited buat 20 pairs aja. (Untuk yang BNIB beli langsung jadi) Authenticity card akan diberikan juga. Base sepatunya AJ1 Tripple white mid. Buat pantau udah berapa AJ1 Indomie yg confirmed for order, pantau terus Story nya yak. Jangan lupa empat sehat, indomie sempurna. #indomie #aj1indonesia
The eye-catching design also has “Micin Generation” written on the heel, an ironic reference to the Indonesian term for millennials who have grown up consuming too much “micin” aka monosodium glutamate (MSG), which, if we have to be honest, Indomie’s probably uses very liberally in its dry seasoning powder.
Jonas’ Nike x Indomie sneaker has over 8,000 likes at the time of writing.
According to an interview by The Star, the recent graduate from the Nanyang Academy of Fine Arts in Singapore has since opened a limited order for 20 pairs of custom Indomie Air Jordans due to the high demand he was getting from his followers
Although Indomie is pretty cheap, Indomie sneakers are not. Jonas said he sells each pair for RM960. He has received orders from all over the globe, including those living in the United States, Thailand and Singapore.
BRB while we go eat some Indomie while staring at these shoes we’ll never have.