This Pork Burger Franchise Started During The MCO And Now Already Has Over 25 Stalls Nationwide
Pork is expensive but MonsterPig burger prices start at BELOW RM10, and only go up to RM19.
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I’m going to say it: some days, we just want a very basic no-frills pork burger that doesn’t cost us more than RM20, without the fanciest new flavours and the quirkiest name.
You know it, I know, and Khoo Leong Shen knows it, which is why he started MonsterPig, which sells exactly that.
Return to the basics
MonsterPig is a spin on our local favourite simple burger stalls, because they use juicy pork patties and crisp bacon in their burgers, yet keep prices low.
The most basic burger on their menu, at ala carte, is only RM8. The most expensive menu item is the monstrous (haha) triple patty burger set meal, which will set you back RM19.
Pork burgers in the Klang Valley are rather niche, and most begin near the RM20+ mark. (Yes, pork is expensive okay.)
Khoo notes that chicken, beef, and lamb burgers were all very common, so he explored using pork to stand out and offer customers something different.
With the success that we have had, it is safe to say that there is a demand for pork burgers and I am happy that we are able to differentiate ourselves from others with this signature recipe that I have.
Khoo Leong Shen, founder of MonsterPig, to TRP
Porking around even under restrictions
Khoo started MonsterPig during the Movement Control Order (MCO) last year. The restrictions had badly affected his wholesale stationary business, so he took the leap to switch gears to F&B instead.
They started out in Klang Valley, where they found hungry customers, and then expanded rapidly from there thanks to food delivery apps.
That is truly the beauty of technology and digitisation. Once we listed ourselves on the platform, we were able to notice that most of our orders were coming in through foodpanda and this has helped our business to continuously expand despite the challenges.
Khoo Leong Shen to TRP
To date, there are more than 25 MonsterPig stalls nationwide across Klang Valley, Johor, Negeri Sembilan, and Malacca, according to Khoo.
Khoo notes that within a few months, the MonsterPig brand has already seen a healthy following of return customers due to its unique market offering: good pork burgers for cheap.
Returning the help
Khoo knows first-hand how daunting it is to lose a job, or to switch gears into a brand new industry, which is why he wants to give other unemployed Malaysians to turn their life around.
He started to offer unemployed Malaysians the opportunity to set up a MonsterPig burger stall on a licensee basis, which works like a franchise.
MonsterPig will provide these license holders all they need to start the business: from the ingredients to business training to marketing.
It’s a good start for Malaysians who may want to make the jump into F&B but don’t know where to start. A MonsterPig license would, essentially, give you an already exisiting and proven template to run with. It will, however, require an initial investment of RM3,290 for the license.
You can find more information on MonsterPig’s Facebook page.
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