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Beer Lovers Experience Heineken Like Never Before At Heineken’s Star Quality Experience Malaysia 2022
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Beer Lovers Experience Heineken Like Never Before At Heineken’s Star Quality Experience Malaysia 2022

The event by the Dutch brewing company was a hot spot for real beer lovers.

Fernando Fong

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The 2022 edition of the Heineken Star Academy finale saw seven finalists vying for the coveted Star Quality National Champion.

The finalists, who came from various bars across the country, had partaken in Heineken’s Star Bartenders program.

They went through professional training in mastering the art of bartending and the iconic Heineken Star Serve.

The top spot went to youngster Vickson Leong from Speakeasy Bar & Kitchen, Ipoh, Perak.

Finalists of the Heineken Star Academy. (Pix: Heineken)

Crowned Heineken Star Bartender of 2022, Leong was also handsomely rewarded with a three-day, two-night all-expenses-paid trip to Langkawi, and a host of other prizes.

The finalists were presented with the trophy and prizes from Heineken Malaysia’s managing director Roland Bala and marketing director, Pablo Chabot.

It is truly an honour to be crowned the Heineken’s Star Quality National Champion tonight. I am very happy and excited to receive this recognition after all our months of training. 

Heineken Star Bartender of 2022, Vickson Leong, on his experience and success with Heineken’s Star Academy.
Heineken Star Bartender of 2022, Vickson Leong. (Pix: Heineken)

Due to the pandemic, the Heineken Star Academy had taken a two-year break.

The recent event was held at The Square, Publika, Kuala Lumpur.

Heineken’s Heritage, Brewing Process And Innovations

During the event, Heineken – one of the greatest brands in the world – took consumers on an immersive and educational journey through its Star Quality Experience.

Star Quality Experience winds back the clock as it takes consumers through the history of Heineken, including the logo evolution over time.

Heineken has gone through a few colors over the years. (Pix: Heineken)

Consumers also learned how the quality of the product makes the Heineken brand so successful. 

The Star Quality Experience shed light on how Heineken’s carefully selected premium ingredients such as yeast give a special taste to the beer.

Guests grind their own barley as part of the Star Quality Experience. (Pix: Heineken)

Consumers were also enlightened on how special fermentation techniques bring the best out of the special ingredient for the best-tasting beer.

Heineken kept to its promise to make things unforgettable, and many took to social media to share their memorable experience.

@auntylilly Enjoy a FREE Heineken® “Perfect Pour” draught at the “Star Bar” when you sign up! 🍻🍻 Join The Fun Here 👇🏻👇🏻https://tinyurl.com/STARQUALITYMY #heineken #heinekenmy #starquality #experience #publika #event #weekends #tiktok #tiktokmalaysia #fun #beer #heinekenbeer ♬ original sound – PCOS.Thyroid.Weight.Loss

The Story Behind The Star

Since 1975, most Heineken brand beer has been brewed at their brewery in Zoeterwoude, Netherlands.

In 2011, 2.74 billion litres of Heineken brand beer were produced worldwide, while the total beer production of all breweries fully owned by the Heineken Group over all brands was 16.46 billion litres globally.

The innovations of Heineken make their product very successful in the world, and a lot of people enjoy drinking Heineken because they have a lot of different tastes.

In Malaysia, Heineken manufactures and sells premium beers and ciders such as Heineken, Tiger Beer, Guinness, and Strongbow Apple Ciders.

The company has been listed on the Main Board of Bursa Malaysia since 1965.

When You Drive, Never Drink

Responsible drinking is at the core of Heineken.

The company has launched global campaigns to encourage drinkers to enjoy their nights out in a responsible manner.

As part of it’s campaigns, the company also invested in outreach and education. 

At the same time, Heineken advocated the enjoyment of beer in moderation, as part of a healthy, balanced lifestyle.


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