Aliff Syukri Goes “Terlajak Durian”, Says Doing It For Fun
Aliff Syukri says his late father is the reason he plants durians.


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Durian, dubbed Malaysia’s king of fruits has always been a favourite of many. When it is sold at a cheap price, you can imagine the crowd it will attract especially when it involves premium durians which are usually expensive.
Entrepreneur Datuk Aliff Syukri Kamarzaman, known by his tagline “Terlajak Laris”, together with his wife Datin Seri Nur Shahida Abdul Rashid drew a huge crowd at their Wisma D’Herbs last Sunday as they were selling premium durians for a very cheap price.
Durians such as Musang King, Tekka and BlackThorn were sold for as low as RM5 per kilogramme.
Aliff Syukri, who is the founder of D’Herbs Holdings (M) Sdn Bhd shared about this incident on his Instagram page.
He said that he is very grateful for the responses received from the public and that his durian business is made possible with the blessings from his mother and his late father.
However, he has no plans on opening the business in another location despite the overwhelming response, as reported by Sinar Harian.
“I opened it specifically for Kota Damansara only. In the beginning, I sold durian because I always gave alms to the mosque, for friends, and relatives.”
However, taking into account the expenses of labour and such, he started selling the durians near a housing area using a car boot sale concept and managed to rake in RM5,000 in just three hours.
“From there, I started seriously selling produce to the public at Wisma D’ Herbs. I have my own durian orchard, that’s because I want everyone to taste it (eat durian),” he said.
According to him, about 1,500 kilogrammes of durians were sold each day, including the enormous durian kampung, which were offered for as little as RM5 each and would sell out by 3pm.
In an Instagram post, Aliff Syukri said his late father was the reason he started having a durian orchard.
However, he expressed his sadness that his father could not taste the durian.
“Those days I could not effort to even buy one durian. If I have money and could buy a durian for my dad then that would be a blessing”.
He believes that his father would be very happy to see him having his own orchard and durian business.
Aliff Syukri’s father passed away on 28 February 2019 due to a heart attack.
Many reacted positively to this entrepreneur’s latest endeavour.
Tak tipu, memang sedap durian dia. Aku pergi sampai 2x. Dua dua hari tu sedappp!
— Caca (@Chapienat) June 13, 2023
Musang king, musang queen/tekka, and blackthorn. Fuh memang nikmat betul! 😫 pic.twitter.com/qJyOf2cgTt
Alhamdulillah back to good old days. Orang kampung dulu memang jual murah² untuk bersihkan kebun je. Penuh jatuh atas tanah
— Daisy (@epria5) June 13, 2023
Nampak buah2an durian fresh, kulit cantik, isi ramai kata sedap & puas hati. Betul kata ramai… "jgn masa raya je." 😄 semoga dimurahkan rezeki, dipelihara dan diberkati.
— dawn harun (@dawnharun67) June 13, 2023
Aliff Syukri’s durian stall operates daily from 12pm to 7pm.
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