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Promoting Authentic Korean Culture: Gyeongsangbuk-do Aims To Captivate Malaysian Tourists

Promoting Authentic Korean Culture: Gyeongsangbuk-do Aims To Captivate Malaysian Tourists

Gyeongsangbuk-do province will be part of the upcoming MATTA Fair scheduled for 1 September this year.

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The Gyeongsangbuk-do Culture and Tourism Organization is actively promoting Gyeongsangbuk-do province in South Korea as an enticing tourist destination for Malaysians, offering them an authentic experience of Korean culture.

Speaking at a tourism networking event held today (May 27) in at the JW Marriott Hotel, Governor of North Gyeongsang Province, Cheol-woo Lee, expressed his hopes that Gyeongsangbuk-do will gain equal recognition to other parts of the country.

Gyeongsangbuk-do is celebrated for its harmonious blend of tradition and modernity, making it a true representation of the essence of “Real Korea.”

Governor of North Gyeongsang Province Cheol-woo Lee

The province is also home to three major coexisting cultures: Buddhist culture, Andong’s Confucian culture, and the Gaya culture of the Goryeo Dynasty. These intertwined cultures have contributed to Gyeongsangbuk-do’s unique and culturally rich heritage.

Governor Lee emphasised that a visit to Korea would be incomplete without experiencing the beauty and charm of Gyeongsangbuk-do.

Datuk Tan Kok Liang, President of the Malaysian Association of Tour and Travel Agents (MATTA) who was present at the MoU signing today, expressed Malaysia’s anticipation to explore Gyeongsangbuk-do.

MATTA aims to strengthen the ties between Malaysian tourism and the culturally diverse province. Both organisations will collaborate closely to promote tourism through various activities, fostering increased travel between the two destinations.

Datuk Tan Kok Liang, MATTA President

Tan also expressed the honour of having Gyeongsangbuk-do participate in the upcoming MATTA Fair scheduled for 1 September this year.

So, where is Gyeongsangbuk-do and what makes it special?

Historical Legacy

Gyeongsangbuk-do boasts a deep historical legacy, evident in its numerous historical sites and artifacts.

The province served as the heartland of the ancient Silla Kingdom, a powerful dynasty that reigned for nearly a millennium.

The UNESCO World Heritage-listed Bulguksa Temple and Seokguram Grotto stand as masterpieces of Buddhist art and architecture, providing a glimpse into the region’s spiritual heritage.

Gyeongju, the ancient capital of Silla, is home to royal tombs, ancient temples, and exquisite relics, offering a captivating journey back in time.

Vibrant Cultural Festivals

Gyeongsangbuk-do is renowned for its vibrant cultural festivals, which showcase the province’s rich traditions and lively spirit.

The Andong Mask Dance Festival, held annually in Andong, celebrates the art of mask dancing, featuring captivating performances, parades, and traditional music.

The Hahoe Village, a UNESCO World Heritage site, hosts the Hahoe Mask Dance Drama, an enchanting performance that brings ancient legends to life.

These festivals offer a unique opportunity to witness the customs, music, and dance that have been cherished for centuries.

Natural Beauty

Beyond its historical and cultural treasures, Gyeongsangbuk-do boasts breathtaking natural landscapes that captivate the senses.

The serene beauty of Gayasan National Park entices hikers and nature enthusiasts with its lush forests, scenic trails, and picturesque temples nestled amidst the mountains.

The crystal-clear waters of Lake Bomun in Gyeongju provide a tranquil oasis for relaxation, surrounded by stunning cherry blossoms in spring and vibrant foliage in autumn.

From serene mountain vistas to idyllic coastal views, Gyeongsangbuk-do offers a diverse array of natural wonders.

Gastronomic Delights

Gyeongsangbuk-do is also known for its delectable cuisine, which reflects the region’s agricultural abundance and culinary heritage.

The province is famous for its hearty dishes such as Gyeongju bread, a fluffy pastry filled with sweet red bean paste, and Andong Jjimdak, a savory braised chicken dish with a medley of flavors.

Gyeongsangbuk-do’s coastal areas also offer an abundance of fresh seafood delicacies, including sashimi, grilled fish, and spicy seafood stews that tantalize the tastebuds.

Worth a visit?

Gyeongsangbuk-do in South Korea stands as a treasure trove of history, culture, and natural beauty. From its ancient temples and UNESCO World Heritage sites to its vibrant festivals and scenic landscapes, the province offers a captivating journey through South Korea’s past and present.

Whether exploring the majestic relics of the Silla Kingdom, witnessing traditional mask dance performances, or savouring the region’s culinary delights, Gyeongsangbuk-do promises an enriching and unforgettable experience for travellers seeking to immerse themselves in the cultural wonders of South Korea.

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