In Malaysia where Hennessy has a strong following as the cognac of choice for important banquets and premium events, the brand treated press and VIP guests to an exclusive gathering filled with indulgence.
Luxury cognac brand Hennessy pulled out all the stops with their lavish Chinese New Year media showcase at the W Kuala Lumpur hotel.
The recent event gave a taste of the excessive opulence to come in 2024 under the zodiac sign of the Dragon.
In an exclusive gathering for press and socialites, Hennessy treated guests to a decadent reunion dinner paired with VSOP cognac pours to set the mood for the evening.
No luxury was spared in the nine-course meal befitting the incoming Year of the Dragon, where the cognac giant flaunted their pedigree by pairing every dish with smooth, oak-aged pours of Hennessy XO to match the extravagance.
The real highlight came after dinner when the cognac giant unveiled their much-anticipated 2024 Chinese New Year collection titled “Dragon’s Odyssey” in collaboration with famed Chinese artist Yang Yongliang.
Known for his dystopian digital works, Yongliang brought a modern edge in interpreting long-held Chinese traditions and mythology around the zodiac’s dragon iconography.
The immersive exhibit featured seven original pieces accentuated by Hennessy’s iconic shapely bottle silhouette.
Each intricate work of art embodied an aspect of the culture and mystique around the mythological dragon and its symbolic ties to prosperity in the lunar calendar.
The enraptured moment reflects the awe-striking opulence Hennessy evoked by sparing no expense to immerse tastemakers in Old World heritage meets contemporary Chinese artistry.
Guests were awe-struck by the majestic tributes commissioned specially for this Year of the Dragon.
The lavish launch party concluded with VIP guests treated to zodiac-inspired cocktails courtesy of W Kuala Lumpur’s famed mixologists.
As the cognac continued flowing freely, attendees networked against the backdrop of the Petronas Twin Towers and toasted to good fortune in 2024 under the dragon’s rule – thanks to Hennessy’s envelope-pushing unveil celebrating Chinese traditions and artistry through opulent excess.
Unlock an Exclusive Hennessy CNY Journey
Embark on the Hennessy x W Hotel Immersive CNY Experience – a multi-sensory cognac and cuisine pairing curated specially for the festive season.
Savour the refined flavours as you discover the French art de vivre behind each pour.
Spaces are limited for this exclusive event, so reserve your slot today for an intimate Cognac tasting paired beautifully with modern cuisine.
Let Hennessy transport your senses on an unforgettable, richly refined journey.