Attention beer aficionados, we have some hoppy news
Your Carlsberg just got a lot more enjoyable thanks to a brand
Yep, the Danish Pilsner that reckons itself as ‘Probably The Best Beer In The World’ has updated its design for all its products, packaging and communications.
The new look is pitcher perfect with a simpler, more contemporary design that’s also super practical (very Scandinavian of them!)
“ At Carlsberg, we care about how our beer is made and enjoyed, a constant ‘pursuit of better’ inspired by our founder J.C. Jacobsen throughout our history of more than 170 years.
From our yeast and barley to our packaging and glassware, we believe it must always be possible to do things better, and this new look and feel for Carlsberg represents our ongoing commitment to do so.”
Ted Akiskalos, Managing Director of Carlsberg Malaysia.
Now that you’ve seen how gorgeous it looks, here’s what you need to know about the ale new Carlsberg packaging:
1. A new cap
A ‘Fresh Cap’ on Carlsberg bottles with a nifty scavenger liner that removes oxygen from the headspace gives the beer a fresher taste.
2. Six packs that are waaaaay easier to open
Their Easy-to-Open 6-can packs come with perforated shrink wrap so you can open the packs faster and easier without that annoying soreness on your fingers.
3. Longer lasting head
Redesigned stem glasses in a bowl-ish shape and tapered head creates a smoother pour. There’s also a cool laser-etched, hop leaf- shaped nucleation stamp at the bottom of the glass.
This stamp allows more bubbles to form and rise to the top,
so your drink has a head that lasts lager than usual!
4. Greener than before
There’s silver ink on bottle labels that’s Cradle to Cradle
This makes the packaging more recycle-friendly.
5. Long life
The refillable Carlsberg bottles are also coated with a new wax emulsion that increases the lifetime of its usage.
This coating minimises scratching, so the bottles don’t lose their sheen, thus keeping them in circulation for longer!
So, what do you think of the new look?
She puts the pun in Punjabi. With a background in healthcare, lifestyle writing and memes, this lady's articles walk a fine line between pun-dai and pun-ishing.