Italy and Malaysia have a growing trade relationship that has been steadily increasing, encompassing various sectors such as machinery, automotive, chemicals, food and beverages, and more.
The Italian government, through Italcham Malaysia, actively promotes trade and investment services between Malaysia and Italy.
Italcham Malaysia, a non-profit organization representing the Italian-Malaysian business community, said it collaborates with over 80 Italian commerce chambers worldwide and plays a crucial role in bilateral cooperation.
The commerce chambers provide business support services to Italian companies seeking to launch their businesses, invest in Malaysia, and advocate for members with government agencies.
Italcham Malaysia also organizes cultural events to promote “Made in Italy” products and facilitate business connections for its Chamber members.
Recently, Italcham Malaysia hosted a Gala Night event showcasing the diverse and delightful Italian regional dishes, with the Italian ambassador to Malaysia, Massimo Rustico, as a VVIP guest.
Massimo said attending Italcham events provides individuals and businesses opportunities to network with other companies and entrepreneurs, expand their professional network, gain increased exposure and visibility, and access local resources and opportunities that could benefit their business in the long run.
He added that Italcham Malaysia is continuously working on projects to promote trade and investment between Malaysia and Italy, with upcoming events planned.
Six Italian chefs based in Kuala Lumpur participated in the event, each showcasing the signature dishes of their region.
The events featured regional Italian wines, non-alcoholic Italian beverages, and performances such as opera, violin, dance flash mob, fashion show, and lucky draw.
During the Gala Night, attendees also had the opportunity to enjoy the renowned Italian liqueur Campari.
Campari, an aperitif founded in Novara, Italy, in 1860, holds a significant place in Italian culture and represents the country’s rich culinary heritage.
To participate in Italcham Malaysia’s activities, individuals or businesses can become members and gain preferential access to business services, networking, and B2B events.
Strengthening Economic Ties: Malaysia-Italy Trade Relations on the Rise
Malaysia and Italy share strong trade relations that contribute to the economic growth of both countries.
The bilateral trade between Malaysia and Italy has been steadily increasing, encompassing various sectors such as machinery, automotive, chemicals, food and beverages.
Italy has shown interest in investing in Malaysia, particularly in areas such as renewable energy, infrastructure, and manufacturing.
Malaysia has also been exporting palm oil, rubber apparel, and stearic acid to Italy.
In the first four months of 2022, Malaysia’s total trade with Italy increased by almost 30 per cent compared to the same period in 2021.
This growth suggests that there is potential for further collaboration between the two countries.
La Dolce Vita in Malaysia: The Rise of Italian Brands
Italian brands are known worldwide for their quality and design, and they have a presence in various industries, from fashion to automotive, furniture, and food.
In Malaysia, Italian brands across different industries enjoy popularity among consumers who appreciate luxury, craftsmanship, and style.
Fashion and Accessories
Gucci: A luxury fashion house known for its fashion and leather goods.
Prada: Renowned for its luxury handbags, shoes, and other leather goods.
Versace: Famous for its striking designs and high-end clothing.
Fendi: Specializes in luxury goods, focusing on fur and leather products.
Armani: Offers a range of clothing and accessories synonymous with high fashion.
World’s top 5 most popular luxury brands2023: 3 French 1 Italian 1 from#UK.#branding— Vikram Kotak (@VikramKotak) March 6, 2023
4.🇫🇷 Louis Vuitton
5.🇫🇷 Hermes 😍Gucci and Louis Vuitton are the only two luxury brands to have been ranked among the top global brands every year since 2000
Ferrari: One of the most iconic sports car manufacturers in the world.
Lamborghini: Known for its high-performance luxury sports cars.
Fiat: Offers a range of popular cars for their compact design and efficiency.
Maserati: Specializes in luxury vehicles with a sporty edge.
Furniture and Design
Natuzzi: Specializes in leather sofas and chairs.
Poltrona Frau: Known for its high-quality upholstery and interior design products.
Cassina: A manufacturer of luxury furniture and interiors.
De’Longhi: Offers a range of kitchen appliances, especially coffee machines.
Smeg: Known for its retro-style appliances that combine technology with iconic design.
Food and Beverage
Barilla: A widely recognized brand for pasta and pasta sauces.
Lavazza: One of the most popular coffee brands known for its espresso.
Ferrero: Famous for chocolates and confectioneries, including Nutella and Ferrero Rocher.
Beauty and Fragrances
Dolce & Gabbana: They offer popular fragrances and beauty products besides fashion.
Bvlgari: Known for jewellery, they also have a line of luxury fragrances.
Salvatore Ferragamo: Renowned for its handcrafted shoes and boots.
These brands have carved out a niche in the Malaysian market by offering products that exemplify Italian craftsmanship and luxury.
They can be found in high-end shopping malls, boutiques, and speciality stores across the country, catering to the tastes of growing middle-class and affluent consumers with a penchant for international luxury brands.