In some outlets, customers were told they had to wait as long as two hours.
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Who doesn’t love a discount?
Most people’s hearts leap when they see the words “50% off” or “Buy One, Get One Free.”
Unfortunately, discounts cause us to act quickly and spend more time and money than we should.
Is this behaviour logical? No. Does it happen frequently? Yes.
Such is the case with KFC’s latest promotional offer, with has been a massive hit.
However, people have complained of long queues and arduous waiting times.
A Facebook page, Malaysia Shopping Mall, posted pictures of people lining up in droves to take advantage of KFC’s latest offer.
In some outlets, KFC had to put up notices to inform that the promotional snack plates were sold out the same day.
Netizens also posted their own experience in trying to get some cheap KFC.
Kfc bandar jengka. Nak jugakla merasa rm20 dpt dua snack plate. Tapi kalau dah gini, maleh la. Hahhaa. pic.twitter.com/GQepDOFceR— Zrahim Xsidek (@rs91media) October 20, 2022
SEMENTARA itu promosi selama 12 jam anjuran KFC Malaysia iaitu RM20 untuk dua set Snack Plate berakhir sebentar tadi dan berlangsung dengan jayanya— HAZIQ ASYRAF JR (@Haziq_Escobar) October 20, 2022
Terima kasih kepada semua kakitangan KFC yang terlibat pic.twitter.com/9gJvlnFyDV
Penny Wise, Pound Foolish
Sales and promotional offers can make people assess value in ways that have little to do with actual value.
Netizens said there are simply wiser options, such as using FoodPanda.
They pointed out that consumers only pay an extra RM1.48 for people to bring it to their front door, no queuing, and 2 drinks are included.
At the same time, some noted that while the price is cheap, the quality of the chicken is questionable.
Others said it’s not worth the time to queue so long for just a few ringgit differences.