Ancom Truelife Launches ‘Healthy Nation’ Brand Offering Plant-Based Protein Milk Sachets
The products are oat-based to ensure healthy acid levels for those who suffer from gastric problems.
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Healthcare solutions provider Ancom Truelife has officially launched its first brand dubbed Healthy Nation to offer a wide range of affordable plant-based health products.
The plant-based protein products – Get Well, Flex Well, and Vita Well – were unveiled by Ancom Truelife Sdn Bhd executive chairman Datuk Hasnul Hassan, chief executive officer Joe Pramesh Ganesaguru and Ancom Nylex Berhad executive chairman Datuk Siew Ka Wei at its headquarters in Petaling Jaya.
Also present were Antah Healthcare Group chief executive officer Tunku Datuk Mohamed Alauddin Tunku Naquiyuddin as well as representatives from Watsons.
Ganesaguru said the Healthy Nation product range is oat-based to ensure the acid level is healthy for those who suffer from gastric issues.
Because the lactose in dairy products is the reason people experience gastric and feel bloated. We have data that shows two-thirds of the population in Asia has lactose intolerance.
Chief executive officer Joe Pramesh Ganesaguru
With these issues in mind, an advanced formation based on scientific research and evidence was used to ensure the population get their much-needed protein for their growth and overall well-being through an alternative source.
He added that they didn’t want to have a “one size fits all” approach when it comes to formulating the product range.
As a result, the company developed a wide range of products to address specific health problems mainly among the adult and elderly population.
What are the benefits of each product?
Get Well contains high dietary fibre and calcium sources for building strong bones and teeth. It can also help to ease the digestive system and reduce chronic inflammation.
Flex Well contains added vitamin K2, vitamin D3 and calcium acids to help develop strong bones for adults and the elderly.
Vita Well contains 28 vitamins, minerals and essential proteins to provide an adequate amount of nutrients in the body. It also has probiotics and prebiotics to improve the digestive system.
Where to get it?
The company is working closely with Antah Healthcare Group as its exclusive distribution partner to ensure the products are accessible to consumers across Malaysia.
Antah Healthcare Group is one of the largest Malaysian-owned healthcare marketing and distribution companies with a distribution channel of over 8,000 pharmacies nationwide.
The current target is to get the Healthy Nation product range in about 1,000 independent pharmacies and 600 Watsons stores by year-end.
The distribution kicked off last month with over 50 pharmacies selling the range.
In the future, Ganesaguru said the company will be unveiling three new products every quarter with healthcare solutions also targeted at children and senior care.
The products will soon be also available at selected clinics nationwide. There are also plans to enter the overseas market in Thailand, the Philippines and Vietnam through the Ancom Nylex Berhad network.
The new products are a result of a joint venture between Ancom Berhad and Truelifesciences Holdings Sdn Bhd which materialized early this year.
Ancom Nylex Berhad is a diversified group with businesses in agricultural chemicals, industrial chemicals, logistics, and polymer, amongst others.
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