Massive discounts, amazing vouchers, and branded international goods up for grabs!
It’s that time of the year again when shopping enthusiasts and bargain hunters eagerly anticipate one of the biggest shopping festivals — 618 Global Shopping Day!
This event takes place annually on 18 June (hence, 618) and has taken the e-commerce world by storm, capturing the attention of millions of consumers across the world.
The 618 shopping festival traces its roots back to a competitive retail market in China, where the 618 Shopping Festival was launched as a part of the end of Spring and early Summer sale season.
Since then, the festival has grown exponentially over the years, and jaw-dropping offers are available on multiple platforms like Taobao’s Tmall and Suning.
The sheer scale of the festival’s success is truly remarkable. In 2022, the festival generated an astounding $103.9 billion (RM 480 billion) in sales across the board.
Why is 618 so special?
The 618 shopping festival is China’s second largest retail event after Singles Day, which takes place on 11 November. It rivals Black Friday and Boxing Day in some parts of the world, and locally it is as exciting as our festival-related sale for Raya, CNY, Christmas or Merdeka.
The festival falls during the mid-year shopping season when consumers are looking to purchase items for summer, and it’s strategically positioned six months ahead of Singles Day, allowing consumers to plan their purchases and spread out their expenses.
With massive discounts on a wide range of products, the 618 shopping festival is an exhilarating event that gets shoppers buzzing with excitement. Exclusive offers and limited-time deals add to the thrill, as shoppers race against time to score the best discounts before they vanish. Pre-sales and pre-orders build anticipation, ensuring that shoppers don’t miss out on hot items.
But the festival doesn’t stop at discounts alone. It turns shopping into a game with interactive activities, virtual games, and lucky draws. The festival’s marketing campaigns captivate consumers with imaginative ads, engaging social media campaigns, and online promotions.
Behind the scenes, a seamless online shopping experience awaits, with fast delivery, secure payment options, and hassle-free returns, ensuring a stress-free shopping spree.
If you’re familiar with the 618 Sale on Taobao, it’s a great head start.
However, it might not have been very accessible for many local consumers here in Malaysia, as not all of us speak or read Chinese language.
But fret not, Lazada’s got something up their sleeves so that you too can cash in on this amazing experience!
The team at LazGlobal and Taobao x Lazada has made it possible for consumers to enjoy 618 fantastic deals, promotions and discounts directly on the Lazada app.
And don’t worry if you’re not well-versed in Chinese. The Lazada app can easily be navigated in English and Malay. On the Lazada app Home tab, just click on the LazGlobal or Taobao icons and start browsing through the assortments.
Enjoy great promotions on unique products and branded items from China, Korea, Japan, Thailand and Indonesia. On top of that, you can maximise your savings by collecting vouchers and redeeming ’em during check-out.
Mark your calendars for Lazada’s 618 Global Shopping Day!
618 is a one day, 24-hour only shopping extravaganza! So, start adding to cart your coveted items from today and check-out on Sunday, 18 June. And make sure to off-set your total amount by using vouchers, such as:
- Seller vouchers: RM8 off for purchases of RM80 and above
- Lazada platform vouchers: Extra 10% off
- Touch ‘n Go e-wallet voucher: 10% discount with a minimum spend of RM10.
- Vouchers for customers in Sabah and Sarawak: RM10 off with a purchase of RM100 and above, RM15 off your total shipping fee with a purchase of RM80 and above, and an additional RM10 off for new Lazada users based in Sabah and Sarawak.
- Free shipping vouchers: Valid for purchases RM8 and above.
Unique collection and branded international goods
Don’t forget to check out the Surprise Boxes that will be available only on 18 June, starting from just RM9 to RM179. You’ll be thrilled by the amazing surprises waiting inside at such affordable prices.
Additionally, Lazada has Brand Mega Offers from renowned overseas brands such as Skechers Global, Grafen, Merythod, Laifen Official, Tjean Official, Life Space, and many more.
Shop from the Taobao Collection
Enjoy free shipping from up to 60 stores, and enjoy a hassle-free shopping experience. Plus, selected sellers offer a generous 10% discount with a minimum spend of RM19. With free shipping and discounts, get ready to fill your cart up!
Crazy Livestream Giveaways
Join the Crazy Livestream Giveaways, where you can participate in two sessions — 12:30-2pm, and 3-5pm.
Look forward to special price drops, exclusive vouchers, and mind-blowing surprises. During the livestream, you have the chance to win a RM180 voucher for Skechers Global products, with no minimum spend required!
And that’s not all, there are more incredible prizes worth up to RM200 waiting to be won!
Unleash your inner shopaholic!
As you indulge in the excitement of Lazada’s 618 Global Shopping Day, it’s worth mentioning that every 18th of the month holds something special too. Both Taobao and LazGlobal have surprises and enticing deals in store for you throughout the year. So, mark your calendars and stay tuned for more thrilling shopping experiences on these dates.
Whether you’re looking for the latest fashion trends, cutting-edge gadgets, beauty essentials, or home decor, Lazada has it all at your fingertips. So, get your shopping carts ready, flex those fingers, and prepare for Lazada’s 618 Global Shopping Day – your passport to an unforgettable shopping extravaganza!