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Veuve Clicquot Celebrates 250th Anniversary with Exclusive Gastronomy Experience

Veuve Clicquot Celebrates 250th Anniversary with Exclusive Gastronomy Experience

The Veuve Clicquot’s 250th-anniversary celebration was a testament to the House’s long-standing culture of design and innovation that began with Madame Clicquot.

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Veuve Clicquot, the iconic champagne House, recently commemorated its 250th anniversary with an exclusive gastronomy experience in Kuala Lumpur, Malaysia.

The celebration was graced by expert winemaker Marie Charlemagne and highlighted the House’s ability to reinvent itself in oenology and design through inspiration and innovation.

Marie Charlemagne shares the unique signature of Veuve Clicquot’s champagnes. (Pix: Moët Hennessy Diageo Malaysia)

The event, which took place at Beta KL, showcased the House’s avant-garde culture and iconic yellow colour.

The 250-year heritage was celebrated with panache, and its solaire culture expressed one of Madame Clicquot‘s convictions that each new day opens new paths to build a brighter future.

Honouring Madame Clicquot’s Legacy

Carole Bildé, Chief of Marketing and Communications at Veuve Clicquot, commented on the anniversary celebration.

She said it was more than an anniversary; an ode to joy, optimism, and the audacious resilience that began with Madame Clicquot, la grande dame of Champagne.

From Madame Clicquot’s profoundly optimistic state of mind to our iconic yellow, our link to the sun is rooted in our DNA. Our 250th anniversary embodies Veuve Clicquot’s belief that every sunrise promises endless opportunities.

Carole Bildé, Chief of Marketing and Communications at Veuve Clicquot paying homage to Madame Clicquot’s contribution to the design of the champagne bottle we know today.
Marie Charlemagne takes guests on a historical and enhancing tasting journey of Veuve Clicquot Yellow Label. (Pix: Moët Hennessy Diageo Malaysia)

The celebration also paid homage to Madame Clicquot’s legacy as “la grande dame de la Champagne.”

Her contribution to the design of the champagne bottle we know today was driven by a desire to combine aesthetics and functionality.

The House of Veuve Clicquot has preserved its legacy, which remains a leader in creating exceptional objects and gift boxes.

The iconic champagne House commemorated its 250th anniversary with an exclusive gastronomy experience in Kuala Lumpur, Malaysia. (Pix: Moët Hennessy Diageo Malaysia)

An Exclusive Tasting Experience

As part of the event, a select group of guests were treated to an exclusive Veuve Clicquot Yellow Label Champagne tasting paired with the culinary creations of Beta KL’s renowned chef.

The guests embarked on a historical and enhancing tasting journey of its iconic Veuve Clicquot Yellow Label.

The Yellow Label is an iconic champagne of the House and was featured prominently in their 250th-anniversary celebration. (Pix: Moët Hennessy Diageo Malaysia)

The Veuve Clicquot vineyard, established from historic plots in Verzy, Verzenay, and Bouzy, has grown into one of the largest in the Champagne region.

Madame Clicquot and the next generation of vineyard directors at Veuve Clicquot were instrumental in developing the vineyard, which now spans 393 hectares and supplies the House with grapes.

The vineyard’s exceptional quality is reflected in its distribution over the best Crus in Champagne, with an average classification close to 96% based on winegrowing characteristics and grape quality.

The Veuve Clicquot’s 250th-anniversary celebration was a testament to the House’s long-standing culture of design and innovation that began with Madame Clicquot.


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