KitKat Invites Malaysians To ‘Cele-break’ Ramadan & Aidilfitri With Ketupat & Anime
Catch the Hari Raya themed animated music video and collect all four KitKat Ketupat collectible designs.
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Nestlé’s KitKat welcomes Ramadan and Aidilfitri with the “Rezeki Dikongsi Bersama” campaign—showcasing the spirit of sharing and togetherness amongst Malaysians.
The campaign features exciting Hari Raya limited edition products, an animated music video and various unique collaborations.
Nestlé Confectionery Business Executive Officer Frederic Porchet said that the campaign aims to connect people through tasty, memorable moments together and ‘cele-break’ the joy and festivities.
Just like our catchphrase: Have a Break, Have a KitKat. It’s all about enjoying a break, having a wonderful time together and sharing rezeki all around.Nestlé Confectionery Business Executive Officer Frederic Porchet.
This year, KitKat comes in with a special Raya limited edition KitKat Ketupat which offers consumers a perfect balance of smooth milk chocolate and crispy wafer encased in a first-of-its-kind Ketupat motif stamped onto the KitKat 4-Fingers chocolate bars.
The intricate weaving pattern of Ketupat also represents Silaturrahim and relationships that are celebrated in Malaysian culture as well as Islamic traditions—signifying the spirit of KitKat’s campaign.
KitKat hopes to spread love, joy and togetherness into many homes over the Raya celebrations and inspire Malaysians to share their rezeki with everyone!
The KitKat Ketupat comes in four unique collectible designs—each showcasing significant moments of Raya traditions, making it the perfect Raya gift to share with friends and family.
The snack is available in two different pack formats: KitKat Ketupat 4-Fingers Multipack of 4 and KitKat Ketupat 4-Fingers Multipack of 2.
KitKat also collaborates with popular contemporary fashion brand, Mimpikita to launch the limited-edition KitKat x Mimpikita Raya Edition pack which includes a Luminarc drinking glass specially designed by Mimpikita with 2 packs of KitKat Mini 9g Sharebags.
These stylish glass mugs come in three exclusive designs to be collected.
The campaign is also serenaded with a Raya theme song complete with an animated music video performed by local talents Nabila Razali and MK K-Clique.
As part of the campaign, KitKat also contributed RM10,000 to AEON Mesra, a community outreach initiative by the Malaysian AEON Foundation.
This community outreach effort enables underprivileged children to enjoy shopping sprees at AEON outlets during the Ramadan festive season and further spread joy for the upcoming Raya celebration.
In addition, Malaysians can also share their rezeki by visiting KitKat’s YouTube, Facebook and Instagram and “like” the Raya music video.
For each like, KitKat will contribute RM2, and up to a total of RM100,000, with all proceeds going to selected charity organisations.
Before we forget, from 30 March until 2 April 2023, KitKat will be staging a 4-day consumer roadshow at LG2 Central Avenue, Sunway Pyramid with exciting activities and offers not to be missed.
For more information, visit KitKat’s official website and their social media pages.
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