Driven By Love – A Father’s Quest To Get His Son Home For Raya
First-ever festive brand film for Hari Raya Aidilfitri celebrates myTukar’s Malaysian spirit and brand values.
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What does a father, son and an old car have in common? They’re all driven by love.
And that’s the message myTukar wants to impart this coming Hari Raya Aidilfitri.
With this being the used car ecosystem’s first ever festive film, it highlights the importance of love, understanding and togetherness.
Available on myTukar and Carro’s YouTube channel, the short film tells the story of a father who is determined to get close to his son, despite the latter’s busy work schedule.
Will it be a Hari Raya reunion that the father hopes for? Can an old beat up car bring the two closer together?
As a Malaysian, I know how important Raya is for all of us. And as a Malaysian brand, we want to highlight the true significance of Raya. It is our hope that this short film will resonate with all busy, hardworking Malaysians, and remind us all to carve out time for our family members, not just during festive periods. During this time of the year, we are committed to safely bring countless families together as they balik kampung.
Derrick Ang, myTukar CEO
Not only in Malaysia but the film is also being released in Singapore, Indonesia and Thailand, where myTukar’s parent company Carro operates in.
Kinship and love are important threads that bind us tightly and this homecoming story is one that is easily understood across the region. The journey to recognising the love that our family members have for us and vice versa takes more than just a drive home – it’s about the time and care that we intentionally carve out for each other.
Simond Chew, Carro Creative Director
Have a menangful Raya with attractive myTukar offers
Customers can look forward to a massive giveaway with prizes worth RM100,000, and discounts of up to RM27,000 off selected myTukar Certified cars from 1 March to 19 May 2023.
Prizes include 5 sets of all-expenses paid trip for two to Seoul, South Korea worth RM11,600 each, 11 brand new Philips televisions worth RM1,799, and 300 petrol cards
worth RM100 each.
Other promotions include 30% discount on whole-car spray paint services, complimentary headlamp coating with all rims respray worth RM800 and 50% discount on alignment and balancing services.
For more information on the special Raya offerings by myTukar, click here or find your nearest myTukar Retail Experience Centre.
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