Now Reading
Dashing Korean Actor Park Seo-Joon Makes Malaysians Go Crazy For Milo

Dashing Korean Actor Park Seo-Joon Makes Malaysians Go Crazy For Milo

Milo products which bear images of the millionaire actor were sold out in a day.

Fernando Fong

Subscribe to our Telegram channel for the latest stories and updates.

Which chocolate drink can sell better in Malaysia than Milo, which has a 90% market share?

The answer, it seems, is Milo, with Korean celebrities appearing on the packaging and speaking Bahasa Melayu in commercials.

Malaysians, which are said to be the world’s largest consumers of Milo, snapped up Milo products featuring its ambassador, famous K-Drama actor Park Seo-Joon.

In a commercial video, Seo-Joon mentioned Milo’s slogan, “Let’s go
drink MILO” with Malaysian slang.

Local fans of K-Drama are incredibly excited about it as Seo-Joon, one of South Korea’s most bankable stars, is handsome.

The 33-year-old is also considered one of this generation’s most prominent actors, having brilliantly played a wide range of characters.

Besides Milo, Seo-Joon endorsed many products and brands, including luxury brand Montblanc and high-end beauty and clothing brands Laneige and Tommy Hilfiger.

Malaysia’s Love For Milo

Milo is a staple for many Malaysians as their daily supplement.

For more than half a century, the choco malt drink has kept Malaysians satisfied with its sweetness.

The beverage has also brought back a lot of unforgettable childhood sweet memories for many people.

Milo, which contains valuable nutrients (such as iron and calcium), was introduced in Malaysia as a Tonic Food Drink.

In 1999, B Vitamins were introduced in Milo for energy release and were further improved in 2002 with ACTIGEN-E, a unique combination of 8 vitamins and four minerals, which helps in the optimal release of energy from food.

Ardent Milo fans say the best tasting Milo are the ones from Milo trucks.

For many, the best days of their childhood were when the bright green truck would come to school.

Many had also sought the recipe behind the Milo trucks’ extremely cold, sweet, foam-topped and chocolatey Milo.

Share your thoughts with us via TRP’s FacebookTwitter, and Instagram.

© 2021 The Rakyat Post. All Rights Reserved. Owned by 3rd Wave Media Sdn Bhd