Discovering The Innovation Of Guinness Draught In A Can

Guinness Draught in a Can recreates the look and taste of a freshly poured Guinness from the draught tap.

Subscribe to our Telegram channel for the latest stories and updates.

Earlier this year, Guinness Malaysia introduced Guinness Draught in a Can to the local market, offering lovers of the brew the smooth and creamy texture of a pub-poured pint from the comfort of their homes.

To officially introduce and to bring consumers through the innovation behind this product, Guinness Malaysia has launched the House of Guinness.

This hub gives fans of the brand an added dash of magic to their usual drinking experience, all while immersing themselves in the world of Guinness at APW Bangsar.

Upon arrival at the House of Guinness, participants will need to earn their taste of Guinness Draught in a Can by completing their mission to become Guinness Innovation Experts.

Guest learning more about the smooth and creamy Guinness Draught in a Can. (Pix: HEINEKEN Malaysia)

The History, Heart And Soul Of Ireland’s Most Iconic Beer

First, they have to check in and will be promptly transported to the Guinness Innovation Lab.

With no time to waste, they will be introduced to the world of Guinness and the new Guinness Draught in a Can.

After learning about the history and evolution of Guinness, as well as the technological advancement the brand has experienced over the years, guests will be sent off to complete their first mission with the hint ‘The Widget is the Key’.

This is where the nitrogen widget comes to play.

Hi there, the widget is a plastic molded device that sits on the top of the contents of each can of Guinness Draught. It creates the famous surge and creamy head that you find on a pint of Guinness Draught served in a pub. We hope this helps! Guinness
— Guinness Ireland (@GuinnessIreland) April 6, 2022

Then, they will head onto their next task to ‘Activate the Widget’ before completing the ‘Release the Nitrogen’ mission and enter a giant can of Guinness Draught in a Can to feel the surge and settle.

Those who complete all three mission tasks will be awarded the title of Guinness Innovation Expert.

Pablo Chabot, Marketing Director of HEINEKEN Malaysia, giving a speech at the House of Guinness media launch. (Pix: HEINEKEN Malaysia)

A Different Drinking Experience

Shaun Lim, Marketing Manager of Guinness Malaysia, said this new innovative product would provide a unique drinking experience for fans to enjoy smooth and creamy Guinness Draught wherever they are, thanks to the nitrogen widget.

We are excited to have launched Guinness Malaysia’s first-ever mission-based experience for fans to discover the innovation of Guinness Draught in a Can.
Shaun Lim, Marketing Manager of Guinness Malaysia, on Guinness Draught in a Can.

He hopes that through the House of Guinness, fans will get to spark magical moments while learning more about the uniqueness of the product in a playful and fun way.

To secure a spot at the House of Guinness, fans can sign up for free at www.houseofguinness.my, and an email confirmation will be sent for participants to accept within 48 hours.

Guinness Brand Ambassador at the 360 photo booth at House of Guinness. (Pix: HEINEKEN Malaysia)

Upon successful registration, each participant will be entitled to receive a complimentary Guinness Draught in a Can and limited-edition Guinness merchandise on the event day.

Be sure to join in on the fun as House of Guinness is available for fans to experience from now until the 4th of September, on Wednesdays to Sundays.

So, do remember to book your slots in advance.

Each participant may experience House of Guinness three times total on separate days for the duration of this event and is entitled to a complimentary Guinness Draught in a Can for each visit, as well as receive one limited-edition Guinness merchandise.

Slots can only be booked one day before event day at the latest.

Cheers! This one is for you @SteveW69x a can of draught in the garden enjoying the Irish sunshine ☘️💚🤍🧡 @GuinnessIreland #Guinness #home pic.twitter.com/2VA3nQsTxb
— Melanie 🌱Ⓥ (@6milesup) July 9, 2022