The Panasonic video ad was promoting the brand’s men’s hair trimmer.
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Malaysians were seen debating online over an ambiguous video advertisement published by Panasonic Malaysia that made references to the male reproductive organ.
The ad titled “Trim Your Rambut-an” was made to promote the home appliance brand’s men’s body hair trimmer and featured two local favourite fruits as a stand-in for what’s obviously testicles.
“Bro, don’t let your Rambut-ans get out of hand. Get silky smooth like a lychee with our Panasonic Men’s Body Hair Trimmer for those tough to get to spots all over your body,” note the ad’s caption.
The innuendoes marketing campaign apparently triggered netizens to make a comparison between the ballsy ad and the vulva flower motif that was presented as a limited-time campaign promotion by the feminine hygiene brand Libresse Malaysia.
So Libresse’s vagina flower is not okay but this is fine? pic.twitter.com/Vc7ZyJykLI— i- (@lndra__) November 10, 2021
Remember? Libresse’s vulva flower design on their packaging for sanitary pads drew a lot of criticism, especially from the more religious factions of our society, for supposedly being obscene and disrespectful towards women.
While some did raise a concern that people were being biased between the two double entendre ads.
Double standard 😌 we can make dick jokes but not educating people about vaginas. https://t.co/3Beebb8D4Y— jodielynn geinod (@jodielynngee) November 11, 2021
A few commenters did agree that some Malaysian marketing moves were getting a bit lewd.
Not fine but we’ve opened the floodgates long before Libresse.— احمد موخرز 🇲🇾 (@ahmadmukhriz93) November 11, 2021
Won’t stop here. Expect more innuendos and lewdness in public spaces. Boleh tunjuk kat anak-anak nanti https://t.co/rsgR6GKbVO
Others however were of the opinion that there was absolutely nothing immoral with both Panasonic’s testicle campaign and Libresse’s vulva themed creatives.
I love both ads. https://t.co/0KwP4hSKIT— Avocado 🥑 (@ezekiellovesme) November 11, 2021
While most were more interested in other things…
Why would you compare rambutan and lychee? Why not ‘without hair -tan’ vs lychee? Does the ball change identity also ah? https://t.co/gsWWdyFdhF— Paaatriciaa (@Peatricya) November 11, 2021
After reading the replies, it shows that some women doesn’t know the balls have hairs. https://t.co/6BXWhehFNH— Apilah🇲🇾✨ (@HazieqApilah) November 11, 2021
Rambutan is ruined for me… https://t.co/pc2iwzxM8q— Adam Hariz (@admhrzz) November 11, 2021
Hold up…aint no straight man asking their homies these kind of questions— Azhim Ahmad (@AzhimAhmed) November 11, 2021
A: bro, you smell nice ah..show me your balls
B: clean and shaved brother, use this brand
A: bro u the best, lets balls bump
Who the hell do that? 🤣😂 https://t.co/ygcqcLTYOv
Anybody wanna feel my lychees https://t.co/u6GBgV8KXq— Eugene (@Eugeneksk) November 11, 2021
Typing out trending topics and walking the fine line between deep and dumb.