The ‘Buy Honda Win Kaw Kaw’ campaign offered customers who purchased a Honda bike 160cc and below to win 1,000 prizes worth RM1 million.
Malaysia’s leading motorcycle manufacturer today presented the winners of the ‘Buy Honda Win Kaw Kaw’ contest with prizes worth RM1 million.
As a sales initiative aimed at attracting new customers and encouraging early purchases in anticipation of Hari Raya Aidilfitri, the campaign offered customers who purchased a Honda bike 160cc and below to win 1,000 prizes worth RM1 million.
Participants were required to showcase their creativity by capturing a picture of their newly acquired Honda motorcycle and uploading it to their Facebook or Instagram accounts.
Entrants were asked to include the hashtags #BuyHondaWinKawKaw and tag @HondaMotorcycleMalaysia in the caption of their posts.
The campaign, which ran from February 1 to March 31, successfully reached 900,000 individuals and garnered thousands of participants from all over the country.
A distinguished panel of judges meticulously evaluated the entries, selecting a deserving group of 1,000 winners from two rounds of assessment.
The announcement of 500 winners took place during the inaugural round on March 13 and the second round on April 17.
The prizes included four units of either the Honda Forza or Honda CBR250RR, six units of either the Honda ADV160 or the CBR150R, 20 Samsung Flip Z4, 30 Apple iPad 10th Gen tablets, and 300 Fitbit Charge 5 units. Additionally, winners also received Shoei vouchers worth RM2000, Alpinestar vouchers worth RM1000, and JD Sports vouchers worth RM500.
Boon Siew Honda CEO Mitsuharu Funase said that they were extremely grateful to their valued customers who participated in this event with great creativity.
The contest surpassed all expectations, resulting in a resounding triumph, and today, we have the pleasure of acknowledging and rewarding our most innovative champions.Boon Siew Honda CEO Mitsuharu Funase
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