The Lillet Package is in honour of the hard-won achievement of the trailblazing women who’ve set us closer to a prosperous future for women all over the world.
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The Good Stuff, an e-retailing alcohol service, today announces the launch of the Lillet Women’s Equality Day Package, equipped with Lillet Blanc or Rosé, Fever-Tree Tonic Water, and a recipe sheet for the perfect lazy-day brunch.
“LILLET. C’EST MOI.”
Since 1872, Lillet has always made women at the heart of the brand.
“For over a century, Lillet has celebrated women as innately elegant, self-confident, and free-spirited. Whether a drink or a lifestyle, it is always ‘hers to define’”, said Simon de Beauregard, Lillet global brand director.
As a favourite drink amongst women, the Lillet Package is in honour of the hard-won achievement of the trailblazing women who’ve set us closer to a prosperous future for women all over the world.
What started as a day to celebrate women’s empowerment became one that calls attention to women’s continuing efforts towards doing things their way, in drinks and in life; who break the rules, in order to create their own.
Besides, Lillet also aims to change how everyone addresses “feminism” related to “girlboss” attitudes. Lillet Package is reflective of the complexity and depth of the working woman who enjoys a fuss-free tasty, refreshing drink, meeting the needs for authenticity and demand for lower ABV drinks.
Lillet Blanc cuvées spend several months in oak barrels allowing the aromas to mellow and its unique, distinctive taste to mature.
Lillet Rosé possesses the same wine base as Lillet Blanc, with some additional fruits in its alcoholic fruits macerations. The rosé color is given by a touch of Lillet Rouge. Lillet Rosé is bottled immediately once the blend of wines and macerations is achieved, in order to keep its freshness and lightness, giving place to a great aromatic finesse.
Lillet is a premium aperitif, a subtle combination of French wines and fruit macerations, crafted in the south of Bordeaux. Created in 1872 by brothers Paul and Raymond de Lillet, Maison Lillet has kept its uniqueness, relying on passed-on know-how and a strong French heritage.