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Massimo Bread Prices To Increase Between RM0.10 to RM0.60, Except For White Sandwich Loaf

Massimo Bread Prices To Increase Between RM0.10 to RM0.60, Except For White Sandwich Loaf

The Italian Baker said the pricing direction is in line with other bakery brands.

Fernando Fong

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Bread is getting more expensive than ever.

The Italian Baker Sdn Bhd announced that except for one of its popular main products, the Massimo White Sandwich Loaf, the price of other Massimo bread products would be increased.

The price will increase by 10 to 60 sen, starting from the 15 of this month.

Citing a statement, Sin Chew quoted the company chairman, Jeremy Goon, saying that the price of Massimo White Sandwich Loaf will stay the same.

The reason is to help Malaysian families cope with inflation, typically a broad measure of the overall price increase or the cost of living in a country.

We have confirmed that the 400g and 600g White Sandwich Loaf will remain at RM2.80 and RM4, respectively.

The Italian Baker Sdn Bhd chairman Jeremy Goon on the price of its white bread.
The Italian Baker Sdn Bhd chairman Jeremy Goon. (Pix: The Italian Baker)

Bread For All

Goon said white bread should be an affordable staple for everyone, especially during the economic downturn.

He also assured consumers that they will continue to enjoy the same delicious taste and exceptional quality at the same affordable price.

The Italian Baker Sdn Bhd acknowledges that it is deeply affected by global and local inflation, which also affects other industries.

Goon said the company faces rising logistics costs and prices for raw materials, including all baking ingredients.

We have held out from raising prices for as long as we could and will maintain the price of the Massimo White Sandwich Loaf for the foreseeable future. 

Italian Baker Sdn Bhd chairman Jeremy Goon on the possible price increase in the future.

Goon had previously cautioned about a price increase in August 2022.

The Italian Baker last increased its prices in January 2022, citing the rise in raw materials prices.

READ MORE: Massimo Bread Price Increase: KPDNHEP Asks For Justification

The price increase will depress consumers, as rivals Gardenia raised its prices not too long ago.

READ MORE: Gardenia Breads To Raise Prices Starting 1 September 2022

Feeding The Nation

The Italian Baker Sdn Bhd is a wholly-owned subsidiary of FFM Berhad, the largest flour miller in Malaysia and majority-owned by business legend Robert Kuok’s PPB Group Berhad.

The bakery operates a large RM120 million industrial bakery in Pulau Indah, Klang.

It currently has 4 production lines consisting of 6,000 loaves-per-hour bread lines, a 24,000 rolls-per-hour roll line, a 15,000 pieces-per-hour cake line and a 6,000 buns-per-hour line.

They are touted to be state-of-the-art, fully automated lines using the latest American, European and Australian technology.


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