G-Shock is celebrating its 40th anniversary with renowned music collective, 88rising, to highlight the image of modern toughness.
In celebration of G-Shock’s 40th anniversary, the brand is embarking on a pop-up tour across Southeast Asia, with the theme of “Rooted in Toughness.”
The pop-up tour’s final stop will be held at the Centre Court of Pavilion Kuala Lumpur from Monday, 23 October to Sunday, 29 October 2023.
What to see and what to do?
The set-up at the Centre Court draws inspiration from the iconic G-Shock 2100 octagonal shape, beautifully encapsulating the spirit of the brand’s 40-year journey of resilience.
Visitors can browse the G-Shock 40th Anniversary collections, including the Clear Remix series, Remaster Black series, Recrystallized series, Adventurer’s Stone series, Flare Red series, and the highly-anticipated G-Shock x Eric Haze collaboration watch.
In addition, visitors embark on an immersive journey back in time with G-Shock and witness the brand’s remarkable evolution of toughness: from the creation of the pioneering G-Shock DW-5600C in 1983, which marked a milestone in digital watch technology, to its current iconic status, exemplifying both durability and innovation (GA-2100).
The pop-up also features portraits of artists from the renowned music collective, 88rising, such as:
- Rich Brian
- Warren Hue
- Spence Lee
- Ylona Garcia
- Atarashii Gakko!
- Stephanie Poetri
These artist portraits artfully convey the essence of G-Shock’s legacy, highlighting the artists’ origins, and the image of modern toughness. The collaboration with 88rising has also resulted in a record-breaking feat for featuring the highest number of 88rising artists in a brand campaign.
Visitors can also get their hands on the exclusive G-Shock x 88rising limited-edition t-shirts priced at RM139 each. The t-shirts are only available exclusively during the pop-up event and are subject to stock availability.
G-SHOCK “Rooted in Toughness” Pop-up
Date: 23 to 29 October 2023 (Monday-Sunday)
Time: 10am to 10pm
Venue: Centre Court, Pavilion Kuala Lumpur
Event website: https://gshock.casio.com/my/thats-tough/rooted-in-toughness/