The Muslim Women’s Council probably didn’t expect their condemnation to push the brand even more into the spotlight.
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Libresse Malaysia’s vulva ‘flower’ design on their packaging for sanitary pads drew the ire of religious body YADIM Muslim Women’s Council (MAYA).
Dr Safinar Salleh, chairperson for MAYA, addressed Libresse Malaysia to say the image of the women’s private part on the brands’ advertisement designs are considered “exploitation of women’s bodies” and that the promotion undermines the dignity of women, degrades them, and also violates the norms of decency in Malaysian society.
Malaysian women irked over the issue
Although Libresse has apologised for the design, Malaysian women have taken to social media to defend the design choice, saying that female genetalia should not be something to be ashamed about, seeing as half the world population has them.
Additionally, activists claim that the brand’s campaign ‘Know Your V’ is a step in the right direction, pushing for education of personal care and to remove the stigma attached to the vulva.
It’s legit a woman’s anatomy so what’s the matter? In fact, I think Libresse did a good job in educating and raising awareness abt women’s private part which past generations failed to do so bcs… of this kind of mentality ☺️👏🏻 https://t.co/XiKpMwdvH9— najwa 🏴 (@mellamanajwa) September 18, 2021
In fact, in an effort to spite the shame surrounding the issue, netizens have began buying Libresse products featuring the vulva motif as a show of support.
Sanitary pad with this packaging? 10/10 would buy. Libresse, you do you girl. Nothing about this is degrading to women. If you are offended by this, then its on you. https://t.co/7OCozfvZeD pic.twitter.com/YAPS7PckjO— shalina (@jambufloyd) September 18, 2021
Went out just to buy this bunga and the shelf pretty much empty!! Libresse win and all set with tote bag habis dah. Kuciwa sedikit pic.twitter.com/MZ3RuIZItr— buttercup (@nhdyhzz) September 19, 2021
The ‘V-Kebaya’ campaign featuring the vulva flower motif is a limited-time campaign, but it seems like MAYA accidentally shot it into nationwide fame and popularity with their condemnation, as stocks seem to be running low in most stores.
Anne is an advocate of sustainable living and the circular economy, and has managed to mum-nag the team into using reusable containers to tapau food. She is also a proud parent of 4 cats and 1 rabbit.