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Libresse Sanitary Pads Fly Off Shelves As Women Support The Brand After Shaming From Religious Body

Libresse Sanitary Pads Fly Off Shelves As Women Support The Brand After Shaming From Religious Body

The Muslim Women’s Council probably didn’t expect their condemnation to push the brand even more into the spotlight.

Anne Dorall

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Libresse Malaysia’s vulva ‘flower’ design on their packaging for sanitary pads drew the ire of religious body YADIM Muslim Women’s Council (MAYA).

Dr Safinar Salleh, chairperson for MAYA, addressed Libresse Malaysia to say the image of the women’s private part on the brands’ advertisement designs are considered “exploitation of women’s bodies” and that the promotion undermines the dignity of women, degrades them, and also violates the norms of decency in Malaysian society.

READ MORE: This Feminine Hygiene Brand Is Trending On Malaysian Twitter And Here’s Why

Malaysian women irked over the issue

Although Libresse has apologised for the design, Malaysian women have taken to social media to defend the design choice, saying that female genetalia should not be something to be ashamed about, seeing as half the world population has them.

Additionally, activists claim that the brand’s campaign ‘Know Your V’ is a step in the right direction, pushing for education of personal care and to remove the stigma attached to the vulva.

In fact, in an effort to spite the shame surrounding the issue, netizens have began buying Libresse products featuring the vulva motif as a show of support.

The ‘V-Kebaya’ campaign featuring the vulva flower motif is a limited-time campaign, but it seems like MAYA accidentally shot it into nationwide fame and popularity with their condemnation, as stocks seem to be running low in most stores.


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