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Aussie Designer’s Fabric With “Allah” Print Outrages Many

Aussie Designer’s Fabric With “Allah” Print Outrages Many

The designer has come forth with an apology for her creations.

Keran Raj

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At the recent PayPal Melbourne Fashion Festival which happened last Saturday (11 March), a brand known as Not A Man’s Dream displayed their streetwear which used fabric with the arabic script “Allah” on it. This has led to outrage on social media.

One of the designs from the exhibition had a model donning a transparent, sleeveless jumpsuit with the Arabic phrase “Allah walking with me” printed on the shirt.

The piece was designed by an Australian designer known as Samantha Saint James who is also the founder of the label in the year 2022.

This issue was highlighted by a fashion blogger known as Mona Khalifa who also attended the fashion festival on her Tik Tok page.


@Melbourne Fashion Festival and Samantha saint james. We need more accountability. Something needs to change so this never happens again #fypシ #melbournefashionfestival #melbourne #australia #muslimtiktok #islamic_media

♬ original sound – Monakhalifaxo

In the video we can see that Khalifa is definitely disturbed and frustrated by the presentation and also shared a few info from the models who seemed to disagree and were uncomfortable wearing the attire down the catwalk.

However, according to the Age, the organizers of the festival has issued a public apology last Sunday (13 March) and went on to remove the pictures of the label from all of its official social media pages.

Saint James also sent a statement of apology to The Age and Sydney Morning Herald in which she apologised for any offence and disrespect caused by the pieces showcased at the festival and it was not her attention to offend anyone.

Many took to social media platforms to share their views.

It is true that as a designer they have the right to be creative in their creations but at times it is also important to take a step back and think of the consequences that their creation may bring to society and to themselves.

Religion and the name of God has always been a sensitive issue and if you are planning to represent them, it is always better to do it properly, using a fitting platform.

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