One Camera, From The Birthday Cake To The Bird In The Tree
Sony’s new RX10 V does wide, far, and close-up shots with one lens you never swap out, backs it up with AI autofocus and slow-motion video, launches in Malaysia on 22 July at RM8,999 with a free backpack and spare battery for early buyers — and if that price stings, waiting a few months might soften it.
- The Sony RX10 V features a 24–600mm ZEISS zoom lens, replacing an entire lens kit in one compact, travel-friendly camera.
- AI-powered autofocus tracks faces, birds, cars and insects, recalculating up to 60 times per second without any manual fiddling.
- Pre-order buyers receive a spare battery and backpack worth RM988, partially softening the RM8,999 price tag.
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Most people who are serious about photography end up carrying a heavy bag — one lens for wide shots, another for zooming in, maybe a third for portraits.
The Sony RX10 V is built around a simple idea: what if you only needed one?
At RM8,999, it is not cheap — but for a camera that replaces an entire lens kit, it is priced exactly where you’d expect it to be.
The RX10 V comes with a built-in 24–600mm ZEISS zoom lens — wide enough for a family photo in a small room, and long enough to photograph a bird perched 50 meters away with room to crop, all without changing a single thing.
Most cameras cannot match that range in a single lens — because the physics of optics means a lens designed to zoom far tends to lose the ability to focus close, and vice versa.
Sure, your smartphone takes great photos, but try zooming in on a kingfisher across a river, or tracking a sprinter at full speed — and you will quickly find its limits.
A phone’s “zoom” is mostly software trickery; the RX10 V’s is 25x of real, optical glass; the difference shows up exactly when it matters most.
Reach further. Carry less. 🔭
— Sony | Alpha (@SonyAlpha) July 9, 2026
Introducing the Sony RX10 V — one fixed lens, 24–600mm, no swapping. Wildlife to macro. Field to city. Everything in between.
Learn more: https://t.co/eS44k7Crmo
ft. @mikemcgovern + @eyeofshe 📷 #SonyAlpha #SonyRX10V pic.twitter.com/1I3LPlUlZB
It Knows What You Are Pointing At
The clever part is the AI-powered Real-time Recognition AF (autofocus); point it at a person, and it locks onto their face — even if they have their back turned.
Point it at a bird in flight, and it follows the bird.
Cars, trains, insects — the camera figures out what you are trying to shoot and holds focus automatically, recalculating up to 60 times per second.
You do not need to fiddle with settings; it just works.
If you shoot videos, the RX10 V records in 4K at 120 frames per second.
In simple terms, that means you can slow your footage down dramatically in editing — a waterfall, a jumping dog, a sports moment — and it will still look sharp and smooth.
It also has a built-in Auto Framing feature that keeps your subject centred automatically while recording.
Buy the RX10 V during the pre-order period, and you get two free gifts bundled in to soften the RM8,999 price tag considerably: a complimentary NP-FZ100 spare battery and a PGYTECH OneGo Lite Backpack 22L — together worth RM988
How Does It Compare?
Three cameras come up most often when people shop in this space — one that zooms further for less money, and one that shoots better in the dark but costs more.
The Nikon Coolpix P1100 is the budget challenger — it zooms all the way to 3,000mm, which sounds extraordinary — and it is — but its smaller sensor struggles in low light, and the autofocus is nowhere near as fast or reliable.
Great for spotting the moon, less great for everything else.
The Sony a6700 paired with the Tamron 18-300mm — a Japanese lens brand that makes lenses for Sony bodies at a fraction of Sony’s own G-series cost — is the serious photographer’s alternative, with a larger sensor delivering better low-light performance and more detail overall.
But it costs more, requires carrying two pieces of gear, and the moment you need a focal length outside that one lens, you are back to the same old problem.
The RX10 V sits deliberately in the middle: not the cheapest, not the most powerful in any single category, but the most complete package for someone who wants one camera that handles everything.
| Camera | Zoom Range | Best For | Price |
|---|---|---|---|
| Sony RX10 V | Up to 600mm | All-rounder, wildlife, travel | RM8,999 |
| Nikon Coolpix P1100 | Up to 3,000mm | Extreme zoom on a budget | ~RM4,988 |
| Sony a6700 + Tamron lens | Up to 450mm equiv. | Better low-light, upgradeable | ~RM12,000+ |
The Smart Buy Question
It is built for someone who wants a serious camera without the hassle of a full system — travellers, wildlife enthusiasts, content creators, or anyone who just wants to pick up one camera and be ready for anything.
The price stings once; the convenience — and the free backpack — pay back every time you leave the house.
That said, if you are not in a hurry, patience has its own reward.
Electronics rarely stay at launch price forever — a few months down the road, a quiet price adjustment or a seasonal sale is not unusual.
The early bird bonus is real, but so is the RM8,999 on your credit card statement.
Only you know which one weighs more.
READ MORE: The RM18,999 Camera And The Contest Open To Everyone: What’s Really Going On
READ MORE: The Phone Seller From Kelantan Who Captured Love Through A Lens
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