He updates his stock NINE times a day and every time it sells out in less than a minute!
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Malaysian Instafamous chef Khairul Amin Kamarulzaman began selling his own-recipe sambal product, Sambal Nyet, just three months ago. In that time, he has reached over RM1 million in SambalNyet sales on his online shop!
Khairul Amin, better known as Khairulaming on social media, recorded his journey in a series of Tweets which has managed to garner over 29.6K retweets at the time of writing.
Selepas 3 bulan lebih Sambal Nyet dijual, alhamdulillah hari ni kita dapat reach sales 1 juta ringgit 🥺🙏🏻. I’ve sacrificed a lot to follow this journey, and i wish my dad is still around to see this today. kalau korang sudi, boleh baca post mortem 1 million ni: pic.twitter.com/Pc5cKn6WLW— Khairulaming (@khairulaming) April 21, 2021
80% of the revenue ni aku roll balik into the business. Warehouse baru yg 14,000 sqft sudah fully running and now production rate dah naik dari 1,000 botol sehari ke 4,000 botol sehari. InshaAllah we can meet minimum target of 100k bottles per month starting bulan ni pic.twitter.com/8ZqAW8qDdB— Khairulaming (@khairulaming) April 21, 2021
He makes sure to reinvest up to 80% of the revenue made back into his own business. He even got a new 14,000 sqft warehouse up and running to increase his production rate from 1,000 bottles of SambalNyet a day to 4,000 bottles a day. He still aims to increase his rate of production to 100,000 bottles a month to meet his demand.
However, he also makes sure to maintain the quality of his product, especially in terms of hygiene and taste.
In fact, he recalls throwing away 3,000 bottles of sambal in February because the quality was not up to par. According to investigations, there was an issue at the bottling stage that caused some bottles to turn rancid or spill.
dari segi flavor and kepedasan we take note all the comments and cuba improvekan lagi. sekarang sambal di masak lebih lama, especially garlic utk bagi minyak masak infused dgn garlic and bagi lebih aroma. kepedasan juga dinaikkan utk bagi lagi kick pic.twitter.com/ZeMd2ooTWx— Khairulaming (@khairulaming) April 21, 2021
In fact, Khairul also has set up a customer hotline dedicated to help his customers. The hotline diverts the calls into customers who want to purchase the product and customers who have issues with the product, so that his company can help resolve all inquiries quickly, which translates to a much better customer experience.
Although the packaging issue has been fixed, Khairul insists that he will still keep an eye out for further improvements to the production of SambalNyet.
He still plans on expanding the business, with future plans such as renovating the warehouse to be more spacious and comfortable, buying more machines to aid in production, and growing his team.
selepas 73 ribu botol yg terjual dari januari, kita dh received feedback dari 28 ribu buyers di shopee. ini summary of latest feedback rating:— Khairulaming (@khairulaming) April 21, 2021
Overall rating : 4.9/5 pic.twitter.com/hNBExcczV8
An insatiable demand for sambal
The demand for Khairul’s sambal hasn’t decreased even since the initial launch. He sells the sambal on Shopee, updating his online shop with new stock 9 times a day. Each time, all his offered stock will sell out within 30 seconds to a minute!
Note : Sambal Nyet dijual setiap hari (kecuali sabtu) dan penjualan di pecahkan mengikut slot di bawah:— Khairulaming (@khairulaming) April 21, 2021
🌶12.30pm 🌶1pm 🌶2.30pm
link pembelian di shopee : https://t.co/9R2mIKWafr pic.twitter.com/djpb4cxeiW
Khairul has been putting so much reinvestment to raise his production capacity for this reason, as his current capactiy cannot meet his customer’s demands. With a better production capacity, he hopes that more people will be able to try out the SambalNyet.
As a result, he notes that this is his priority for the time being, and will focus on selling the sambal via his online shop. It is only after he is able to comfortably meet the demand for his sambal that he will consider other ways of distribution in grocery stores or retail shops.
my goal adalah utk make sure the supply is stable and gradually increasing so that we can reach target of 5-7 mil sales this year. once demand for sambal nyet online is stable, then baru aku akan mula go for distributor such as shops, kedai runcit, etc pic.twitter.com/HwCYYo7nva— Khairulaming (@khairulaming) April 21, 2021
One of the delays is that he is currently running the business remotely from KL, while the business is based in Kelantan. Although he cannot be there physically to supervise the production of SambalNyet, he trusts his team fully to run the business well.
in conclusion i want to thank all of you, thank you so so much for your support 🥺🙏🏻 it’s been a long journey and i’m happy and grateful to be where i am today. this is for you mama and abah, thank you for believing me to pursue my passion— Khairulaming (@khairulaming) April 21, 2021
Anne is an advocate of sustainable living and the circular economy, and has managed to mum-nag the team into using reusable containers to tapau food. She is also a proud parent of 4 cats and 1 rabbit.