Kick Off Your World Cup Journey With Adidas & Al-Ikhsan Sports
The adidas Official Match Ball Roadshow celebrates World Cup Moments of Glory and the best of football innovations.
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In conjunction with the upcoming Qatar World Cup and in celebration of Al-Rihla, the latest in a long line of Three Stripes match balls, adidas welcomes athletes and fans of football alike to explore the evolution of the game at the adidas Official Match Ball Roadshow starting from 10 to 20 November 2022 at the Orange Concourse, Sunway Pyramid.
Innovating the official match balls for over five decades, adidas has played an integral role in the evolution of the World Cup.
Since 1970, adidas has consistently refined each iteration of the World Cup official match ball, with the changing materials and designs mirroring the evolution of the game. Decades of this research and progress have culminated in this year’s World Cup Official Match Ball and focus of the roadshow, the Al-Rihla.
Unity through sports
Being the first international major football tournament in recent years, Malaysians once again can gather and enjoy the electrifying energy that comes with the World Cup.
adidas has played an undeniably integral role for over half a century having the official World Cup Matchball for 14 consecutive World Cup years. The Official Matchball Roadshow celebrates this long standing legitimacy and welcomes Malaysian football fans to join us in this mutual love for the sport of football and reliving the world cup journey with adidas.
Sharmin Photographer, Country Manager of adidas Malaysia.
adidas and Al-Ikhsan’s joint commitment to keeping their consumers at the center of what they do is clearly illustrated with the distinct elements of the adidas Official Match Ball roadshow. Each area adds to a genuine, holistic experience for attendees to explore where football has been as well as introduce them to where it will go, unifying players and fans through the power of the sport.
The most sustainable ball yetÂ
Al-Rihla is the first World Cup official match ball to be made exclusively with water-based inks and glues. The look of the ball itself captures the culture and flag of Qatar in a bold and vibrant, quad-colored design.
The first product to carry the new adidas performance logo, it is designed to support peak game speeds, able to travel faster in flight than any ball in the tournament’s history. Attendees will begin their journey with this very history in the form of the Match Ball Archive, that showcases past key moments of glory with each adidas Official Match Ball (1970 – 2018).Â
The adidas Official Match Ball Roadshow
Upon emerging from the Match Ball Archive, attendees will discover the adidas Official Match Ball Roadshow, crafted around the rich history that stretches back over half a century and encapsulates 14 consecutive match balls. Firstly, a retail area replete with the full range of adidas football products, including the 2022 jerseys.
Honouring and recognizing cultural references to the respective countries’ footballing histories, fans of the game can purchase kits from the various federations such as Germany, Argentina, and Spain, throughout the roadshow.
Produced using 100% recycled polyester with upgraded HEAT.DRY technology, this collection of jerseys is not only more sustainable, but the best performing jerseys the brand has ever had.Â
Shoe trialling will also be hosted on ground along with football-centric game stations. Besides that, lucky attendees may participate in once-in-a-lifetime moments such as exclusive meet and greets with local Malaysian footballers and adidas creators on select days of the event.
The adidas Official Match Ball Roadshow will host a social media contest on ground as well. Winning participants stand a chance to win various prizes including FIFA23 Ultimate Edition Codes and even an Al-Rihla match ball autographed by David Beckham. Find out more on the adidas official Instagram page.
Our purpose has always been clear; keeping Malaysia fit and active by making sports affordable for all since 1993. As our purpose and commitment to our consumers, we are very excited to be partnering with adidas to host such a major event in conjunction with the World Cup. We look forward to extending our event experiences for football and fans alike with the movement of the roadshow across Malaysia.
Vach Pillutla, Chief Executive Officer of Al-Ikhsan Sports.
In line with their commitment to making sports accessible for all, after the initial ten days of the roadshow, Al-Ikhsan will guide the Official Match Ball Roadshow across Peninsular Malaysia over the course of the next few weeks:
| Date | Location |
| 24 – 27 November 2022 | KTCC Mall, Terengganu |
| 30 November – 4 December 2022 | Sunway Carnival Mall, Penang |
| 7 – 11 December 2022 | Mid Valley Southkey, Johor |
| 15 – 18 December 2022 | Mahkota Parade, Melaka |
Al-Ikhsan Sports is also easily accessed digitally through their official website, WhatsApp channel and other e-commerce marketplaces such as Shopee.
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