If not managed properly, stress and anxiety can have long-term adverse impact on a child’s physical and emotional development.
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Prudence Foundation today launched a 60-second educational video, titled ‘Stress Busters’, across eight markets in Asia.
Jointly produced with Cartoon Network and the International Federation of Red Cross and Red Crescent Societies (IFRC), the video touches on children’s mental health and well-being with easy-to-understand and relatable tips to overcome stress and anxiety.
The video is part of Prudence Foundation’s SAFE STEPS Kids programme.
Prudence Foundation Executive Director Marc Fancy said that stress and anxiety, if not managed properly, can have long-term adverse impact on a child’s physical and emotional development.
Children today face more challenges and uncertainty, further exacerbated by the social and invisible impact of the ongoing COVID-19 pandemic. We strive to equip millions of children in Asia with simple and friendly advice to help them deal with stress, and build mental resilience.Prudence Foundation Executive Director Marc Fancy
A UNICEF report in 2021 highlighted that more than one in seven adolescents aged 10 to 19 globally is estimated to live with a diagnosed mental health issue.
The disruption to routines, education, recreation, as well as family income and health, is leaving many young people feeling afraid, angry, and concerned for their future.
Designed with the needs of Asia’s young audience in mind, the Stress Busters video leverages Cartoon Network original shows such as The Powerpuff Girls, We Bare Bears and Craig of the Creek. The well-known cartoon characters explain the importance and ways of coping with stress.
Warner Bros Southeast Asia Executive Director of Consumer Products, Advertising and Partnerships Awantika Sood explained that the public service announcement offers six simple tips to help children overcome some common stress-related difficulties.
Cartoon Network is a place that inspires kids to embrace their true selves and this video is an extension of this philosophy. We think its uniquely relatable format will connect with youngsters around the region.Warner Bros Southeast Asia Executive Director of Consumer Products, Advertising and Partnerships Awantika Sood
SAFE STEPS Kids Stress Busters is aired on Cartoon Network channels across eight markets in Asia, namely Hong Kong, Indonesia, Malaysia, Philippines, Singapore, Taiwan, Thailand and Vietnam commencing today.
The video is available in English, Thai, Chinese and Vietnamese, reaching 35 million households every day.
IFRC Asia Pacific Youth Delegate Mariko Hirai said that the new Stress Busters video is the collective commitment of the IFRC and National Societies to develop a culture of safety for children across Asia.
Children of all ages in all types of environments are struggling with prolonged challenges caused by the COVID-19 pandemic. The video showcases the critical work we have been carrying out together across schools as well.IFRC Asia Pacific Youth Delegate Mariko Hirai
The Stress Busters video will also be hosted on the SAFE STEPS Kids website and Cartoon Network’s social channels.
Complementary collateral will be distributed to schools and communities across the region through the IFRC network.