Where fashion meets coffee, this collaboration can be seen physically at a pop-up store in Mid Valley Megamall till 10 July.
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HYPE is collaborating with ZUS Coffee to create a special project that combines both lifestyle coffee and fashion with capsule collection TWELVE, and the ZUS x HYPE Oat’Clock new drink series. As life regains momentum and gets increasingly hectic, people are seeking the feel-good factor and reassurance to salve the angst.
This limited-edition release encapsulates the essence of both brands through an energetic and electrifying collection of clothes and drinks, the TWELVE and ZUS x HYPE Oat’Clock. Etching the iconic elements of the lightning (ZUS) and Sierra logo (HYPE) into every strand, fibre and sip, ZUS x HYPE presents the whole collection in an all-encompassing way that is both versatile and innovative.
Why TWELVE? More than just the founding year of HYPE, it’s a collection that fits into all 12 months of the year. This exciting capsule centres on being trendy and vibrant for that feel-good factor – a necessity in today’s busy world. And just like the all-season collection, coffee is also a necessity, whether it is hot or cold, come rain or shine.
Brewed with the community in mind, the ZUS x HYPE Oat’Clock is a series deconstructed from ZUS’ winning formulas. By balancing the flavours of coconut, mango, chocolate and coffee, customers will be able to taste contemporary yet familiar flavours in a whole new way.
ZUS x HYPE’s collaboration is a dream partnership that looks to evoke a greater sense of appreciation for life and to encourage their collective customers to express themselves anytime, anywhere, throughout all 12 months of the year. It is a reminder to Get ZUSsed, Feel HYPE and embody the concept of ZUS x HYPE Oat’Clock.
A special Pop-Up Store collaboration at East Entrance Lobby, Mid Valley Megamall will display its youthful energy and bold flavours and pre-launch the capsule collection “TWELVE” with complimentary customisation services from 6th – 10th July. ZUS Coffee will also be launching some of their #ZUSeverywhere merchandise in conjunction with the event! Look out for their drip bags and tumblers at the pop-up store.