HennesyMyWay Sustainable Cocktail Challenge Brings Fresh Twist To The Bartending Game

The search for top 10 bartenders to represent Malaysia begins.

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Hennessy, the world’s best-selling cognac, has kicked-off its 3^rd season of the HennessyMyWay global challenge, calling on bartenders to create a sustainable cocktail and present it in a unique service ritual.

Sustainable bartending is not a myth or a hashtag but an action that espouses conscious consumption, a movement that is taking the world by storm. At an international level, creativity is running high with seasonal, sustainable, ethically sourced cocktail ingredients – turning citrus peels into homemade cordials and juice into syrups, experimentation with ice, cutting and shaping it into precisely the right volume for the mix, to name a few.

The bartending fraternity has a crucial role to play in this movement and Hennessy recognises this truth. While leadership can be expressed in many ways, one of its defining traits would certainly be ‘shaping the future’. And this is exactly what Hennessy is doing by inviting Malaysian bartenders to come on board this campaign.

Infusing sustainable ingredients into the challenge adds a new dimension to an already familiar campaign. Inspiration is derived from Hennessy’s decades-long focus on sustainability. From ‘Grape to Bottle’, and now to ‘Glass’, Hennessy is encouraging bartenders to become part of the sustainability ecosystem. While espousing conscious consumption and minimising waste, Hennessy continues to delight cocktail lovers across the globe.

HennessyMyWay

Since 2020 the Food & Beverage industry has been facing uncertainty brought by the pandemic. Two years ago The Maison, Hennessy, introduced HennessyMyWay, a global campaign, to lend support to the bartending community and celebrate their passion and craft in creating expressive cocktails. After two amazing challenges with thousands of creations from 33 countries, HennessyMyWay is back to kick-off its 3^rd season, continuing to support bartenders with the opportunity to earn global recognition and be rewarded with cash.

Last year, Malaysia’s Raz Ng of Gekko Dining became the pride of the local bartending community having earned her place as one of the Top 25 Bartenders amongst the Hennessy global bartenders fraternity. The creations of all past winners can be found at https://www.facebook.com/HennessyMalaysia/

2022 Challenge

As with previous years, bartenders attached to any bar establishment across Malaysia are eligible to participate. The 3-phases of this year’s challenge add elements of excitement to the campaign. Phase 1, bartenders will compete for the Top 10 position at local level. The Top 10 winners will be selected to represent Malaysia for Phase 2 Top 40 Global challenge. To advance to Phase 3, the Top 40 Global winners will be invited to compete in the final round to vie for the Top 5 Global standing.

PHASE 1: TOP 10 MALAYSIA winners will each receive:

EURO 200 equivalent in Malaysian Ringgit
1 Hennessy V.S.O.P Limited Edition by Liu Wei
1 Official Hennessy NBA Jersey
Hennessy Mixology Kit
Onward to GLOBAL level Submission

PHASE 2: TOP 40 GLOBAL winners will each receive:

EURO 1,000 equivalent in Malaysian Ringgit
1 bottle of Hennessy X.O
A chance to compete for the GLOBAL TOP 5 by taking on a new challenge

PHASE 3: TOP 5 GLOBAL winners will each receive:

EURO 2,000 equivalent in Malaysian Ringgit
1x trip to experience Hennessy in Cognac and pass by Paris or a VIP NBA experience

How to enter the HennesyMyWay Sustainable Cocktail Challenge 2022

Interested participants are required submit a 1-MINUTE VIDEO of their Hennessy sustainable cocktail creation presented in the most creative service ritual.
Contact the hotline number: +6019-4755334 (Simon Ng) for entry guidelines, judging criteria, terms and conditions.
Entries are required to be submitted by 7 April 2022.

Be inspired by your inner creativity and aesthetic flair and bring on your best expressive cocktail forward! Stay tuned for updates on the #HennessyMyWay initiative on Hennessy Malaysia’s Facebook page.

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