Wall’s Malaysia invites Malaysians to play their part in spreading happiness by supporting helmet contribution towards Grab Riders.
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Kuala Lumpur, 1 July 2021 – In keeping with its commitment to make the world a happier place, Wall’s Malaysia alongside GrabFood, are spreading happiness with the “Wall’s Bersama Riders” campaign.
With the Full Movement Control Order (FMCO), more riders will be on the road as orders begin to increase. The campaign aims to keep some of our everyday heroes safe on the road while they work tirelessly to deliver the taste of joy to Malaysians at the comfort and safety of their own homes.
Through the “Wall’s Bersama Riders” campaign, Malaysians can play their part to ensure our hero riders are safe whilst on the job. With every purchase of Wall’s ice creams worth RM30 and above on GrabFood, RM5 will be channeled towards the funds needed to purchase the helmets. The campaign aims to raise and purchase a total of RM100,000 worth of helmets.
“Here at Wall’s, we believe that ice cream makes you happier. So, as one of the most loved brands in the world, what better way to ‘Choose Happier Together’ than to give back to those who have braved these difficult times to put a smile on our faces. This campaign is one of the many we have initiated to spread happiness to frontliners and underprivileged communities. This time, we are inviting Malaysians to keep our local community spirit alive and keep our Grab riders safe,” said Shiv Sahgal, Marketing Director of Foods & Refreshments category for Unilever Malaysia.
Customers will also stand a chance to receive RM50 worth of ice cream vouchers from Wall’s Malaysia. To participate, simply share your fondest memories with Grab riders on Instagram, tag @wallsmalaysia and include the hashtags #WallsBersamaRiders #TQGrabRider #ChooseHappierTogether. Selected entries will be shared onto Wall’s Malaysia’s social media channels.
For more information on the “Wall’s Bersama Riders” campaign, check out Wall’s Malaysia’s official Instagram page at https://www.instagram.com/wallsmalaysia/ or Facebook page at https://www.facebook.com/wallsmalaysia.