Lazada’s RM44 Million Stimulus Package Helps Local SMEs Future-Proof Business at Zero Cost Throughout MCO 2.0
Lazada Malaysia’s SME stimulus package returns as Pakej Kedai Pintar 2.0 with a quadrupled funding of RM44 million to help over 70,000 local small-and-medium-sized enterprises (SMEs) in staying afloat throughout the second Movement Control Order (MCO). Businesses can sign up for the stimulus package from now until 28 February 2021 at http://lzd.co/SellOnLazadaMY
New and current participating sellers under the Pakej Kedai Pintar 2.0 stimulus package will enjoy 0% commission rates, waived payment fees, 90 days of dedicated store-building support, Lazada University training, subsidised advertising credits for Sponsored Search, free product exposure slots on Lazada Flash Sale, and more*.
“With more than one in three Malaysians shopping on the Lazada app every month, we are able to leverage our strong consumer base to help local SMEs ‘MCO-proof’ their business, and in the meantime, enable them to retain job stability for their employees. After we launched the first Pakej Kedai Pintar stimulus package during MCO last year, local SMEs on our platform generated more than double the sales. The impact of the initiative also goes beyond just short-term digital adoption, but also for long-term sustainability and growth as we drive the end-to-end digital transformation of entrepreneurs – from upskilling them in store building and customer engagement, to providing a unique access of real-time behavioural data, and ultimately boosting conversion,” said Sherry Tan, Chief Business Officer, Lazada Malaysia.
The initiative aims to address business pain points and provide efficient solutions with subsidies and bonus exposure to help local SMEs boost their sales online. For example, the Sponsored Search tool, under Sponsored Solutions, recorded up to RM4,400 return on investment on a normal day for every investment of RM1, whereas products featured on Lazada Flash Sale recorded an average of 15x sales uplift.
With the Pakej Kedai Pintar 2.0 fully flattening the barriers of entry to digitalisation, SMEs with little or even zero experience in eCommerce can easily diversify their revenue streams from bricks to clicks without incurring any additional capital cost.
“After joining Lazada’s first Pakej Kedai Pintar during the MCO last year, I was able to switch my business model and started a grocery store to sell fresh produce online. I was inspired by the growing demand online from the increasingly digital Malaysian consumer and the stimulus package made it easy for me to adapt during the pandemic. Even though it was new and unfamiliar to me, I was guided by the Lazada University’s comprehensive training and Lazada’s intuitive eCommerce tools, which enabled my business to flourish,” said Dylan Lee, founder of the D Mart store on Lazada, which sold more than 8,000KG of fresh vegetables in the span of a month during the MCO last year.
Participating businesses that are selling fresh produce, frozen food, and grocery products will also benefit from the platform-wide Free Shipping vouchers subsidised by Lazada Malaysia, to further drive sales and provide more value to customers.
“I was able to start selling frozen food and groceries online because of Lazada’s first Pakej Kedai Pintar. Not only did it help in setting up shop online, it also gave me access to a suite of eCommerce solutions that guided me in making informed business decisions. The Business Advisor tool within Lazada’s Seller Centre provided real-time insights on the performance of my products, which made it effortless for me to instantly react and optimise my marketing promotions based on the changing consumer behaviour and trends,” said Jamie Thoo, founder of the Unimart.my store on Lazada, which sold around 6,000KG of frozen food in a single month during the MCO last year. As the eCommerce market continues to be on a growth momentum and the uptrend is showing no signs of slowing down, Lazada Malaysia remains committed in supporting the local SME community to further propel the expansion of Malaysia’s digital economy.