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Secret Recipe is now in the skincare business, for a limited time only.
At first glance, the pairing might invite playful assumptions about cake and breakouts.
In reality, breakouts can be influenced by many factors, including stress and lifestyle changes. Beyond skincare, acne patches have also evolved into a beauty accessory that many people wear as a form of self-expression.
Three brands are on the box, but each brings something different to the table.
Secret Recipe lends its household name, while SimplyHeal brings the product expertise. Bichi Mao — a homegrown cat character IP with two million social media followers — brings a distinctive visual identity.
For context: Bichi Mao is a Malaysian-born webcomic cat with a growing line of merchandise and collectibles.
The collaboration appears across every Secret Recipe outlet nationwide from July to September, alongside a Watsons national expo through two separate product lines.
Bichi Mao founder Olive Yong recalled how the partnership came together: “When Secret Recipe voiced a collaboration with SimplyHeal, we immediately said yes.”
The collaboration also builds on Secret Recipe’s longstanding relationship with Bichi Mao.
Following their merchandise collaboration last year, the partnership extends in new ways to connect with Malaysian consumers.
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