Someone Finally Made A Malaysian Building Block Set — And It’s About Badminton’s First Family
A Malaysian brand called Lonjat has launched the Blok Mainan Anak-Anak Sidek — a building block set themed around the legendary Sidek brothers, Malaysia’s most celebrated badminton family.
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If you grew up in Malaysia in the 80s and 90s, the name Sidek needs no introduction.
Misbun, Razif, Jalani, Abdul Rahman and Abdul Rashid — brothers from Banting, Selangor, who collectively rewrote what Malaysian badminton could look like on the world stage.
They were everywhere: on court, on TV, on the walls of school halls.
They were, for a generation, the face of Malaysian sport.
Now, decades later, someone has turned them into building blocks.
Lonjat, a local Malaysian brand, has just launched the Blok Mainan Anak-Anak Sidek — a LEGO-style building block set that recreates a full badminton court scene, complete with minifigure players, palm trees, floodlight poles, a bicycle, a bench, and what appears to be a cat lurking courtside.
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The Launch That Surprised Everyone — Including Them
It is, in short, every Malaysian community badminton court you have ever played at or watched your uncle play at — rendered in miniature brick form.
It is also the first building-block product ever made by Lonjat.
Pre-orders opened, and Day 1 went better than anyone expected.
In a post on Threads, Lonjat wrote: “Alhamdulillah tak sangka sambutannya sangat hangat” — roughly, “we honestly didn’t expect such a warm response.”
Stock is limited, pre-orders are open until 31 March, and the product is set to ship on 20 May.
The price? RM70, shipping included — for Peninsular Malaysia, while East Malaysia buyers add RM7.
For a collectible that doubles as a piece of national sporting heritage, that’s a number that’s hard to argue with.
They Teased It One Brick at a Time
Lonjat didn’t just announce the product and hope for the best.
Starting in mid-February, they ran a slow drip of character reveals on Instagram and Threads — posting one minifigure at a time, asking followers to guess who each character represented.
One post offered Choki-Choki (a chocolate snack) as a prize for the correct answer.
It was low-budget, self-aware, and very, very Malaysian — and it worked exactly as intended.
By the time pre-orders opened, the audience was already invested.
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The Cat on the Sideline Says It All
In 1992, Rashid, Razif, and Jalani Sidek ended Malaysia’s 25-year Thomas Cup drought — and four years later, Rashid returned from the Atlanta Olympics with the country’s first-ever men’s singles badminton medal.
The Sidek name wasn’t just written into Malaysian sporting history; it was stamped into it.
But the Sidek brothers didn’t just win tournaments.
They represented a particular era of Malaysian sporting ambition — one that felt genuinely grassroots, built on community courts, hand-me-down rackets, and sheer family determination.
A building block set that recreates that world — the palm trees, the makeshift floodlights, the cat on the sideline — isn’t just a toy.
It’s a small, RM70 act of cultural memory.
Lonjat calls it a blok mainan lokal yang berkualiti — a quality local building block, and based on the Day 1 response, Malaysia seems to agree.
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