Small Cars, Big Dreams: TOMICA Rolls Into Malaysia With Miniature Empire
The store inside Toys”R”Us features exclusive Malaysia-only products, a massive display wall with over 2,000 cars, and dedicated areas for both children and adult collectors dubbed “kidults.”
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Get ready to relive your childhood obsession with tiny cars that actually look cool. TOMICA, Japan’s legendary die-cast miniature car brand, is opening its first Southeast Asian flagship store at Suria KLCC on 18 December, and it’s about to make every adult feel like a kid again.
This isn’t just another toy store tucked into a corner somewhere.
The TOMICA BRAND STORE is setting up shop inside the Toys”R”Us at Suria KLCC, complete with all the bells and whistles that have made the brand a cult phenomenon across Asia.
We’re talking a massive TOMICA wall displaying over 2,000 miniature cars, a “TOMICA KIDULTS AREA” (yes, that’s actually what they’re calling it), and a heritage section that’ll make you appreciate just how deep this rabbit hole goes.
The centrepiece? A wheel table made of stacked wheels that looks like something straight out of a car enthusiast’s fever dream.
It’s the kind of display that makes you want to touch everything while simultaneously being terrified of knocking something over.
「TOMICA BRAND STORE」 Suria KLCC Kuala Lumpur ２０２５年１２月１８日(木)【タカラトミー】#トミカ #TOMICA #TOMICABRANDSTORE #マレーシア #クアラルンプール #東南アジア地域初出店https://t.co/PQizbA7o2d
— 共同通信PRワイヤー (@kyodonewsprwire) December 1, 2025
More Than Just Toys
Here’s where it gets interesting for collectors and casual fans alike.
The store will stock exclusive Malaysia-only products, including limited-edition Bugatti Chiron Pur Sport and Lamborghini Veneno models, as well as original TOMICA Shop items straight from Japan.
Each car is priced at RM39.90, which is either a steal or a gateway drug, depending on how you look at it.
TOMICA has been perfecting the art of miniature cars since 1970, when the idea of Japanese kids playing with Japanese-made toy cars rather than foreign imports was revolutionary.
Fast-forward 55 years, and they’ve sold over one billion cars worldwide with more than 10,000 different models.
That’s not just impressive—that’s empire-level domination.
The Asian Expansion
This Kuala Lumpur store marks TOMICA’s third international location, following successful launches in Shanghai and Beijing that have reportedly doubled their sales projections.
The Shanghai store celebrated its first anniversary in September 2025 and has been pulling in families and “kidults” (their term, not ours) in numbers that would make any retail executive weep with joy.
Shunsuke Takeuchi, the Senior Executive Officer who’s been spearheading this expansion, isn’t shy about their ambitions: “We will continue to share the appeal of TOMICA with the world.”
Translation: This is just the beginning.
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Bridging Generations: The Kidult Strategy
What’s fascinating about TOMICA’s approach is how they’ve embraced the adult collector market without losing their core appeal to actual children.
The brand message “Only the Real Thing Moves” isn’t just marketing speak—these cars are meticulously detailed, officially licensed, and built to last longer than most real relationships.
The store design reflects this dual appeal, with areas specifically designed for adults who want to geek out over automotive miniatures, alongside spaces where kids can play with cool cars.
It’s retail therapy that doesn’t discriminate by age.
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