Cameron Highlands: Paradise Lost Between Agricultural Demands And Tourism Woes
Malaysia’s iconic hill station is losing its cool – literally and figuratively. Once celebrated for its misty peaks and temperate climate, Cameron Highlands now battles a perfect storm of environmental crises.


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The mist-shrouded peaks of Cameron Highlands, Malaysia’s historic hill resort spanning 71,218 hectares in Pahang, are losing their cool—literally.
A troubling 1.6°C temperature rise recorded in 2021 marks an ominous shift for this highland sanctuary, where cool climate has long been its defining characteristic and economic foundation.
This warming trend strikes at the heart of the district’s dual identity.

As Malaysia’s premier highland retreat and agricultural hub, Cameron Highlands faces an existential threat: rising temperatures that compromise its agricultural productivity and appeal as a cool-weather tourist destination.
The district’s environmental challenges have created a perfect storm. Agricultural intensification, infrastructure strain, and climate change erode the qualities that made Cameron Highlands unique—its cool climate, pristine environment, and agricultural fertility.
This convergence of pressures threatens to alter a landscape that has, for generations fundamentally, served as both Malaysia’s vegetable garden and its highland refuge.

Green to Grey: 8,400 Hectares of Forest Give Way to Farms
Agricultural expansion has taken a severe environmental toll.
Satellite imagery analysis by WWF-Malaysia shows that forest cover has decreased by 30% since 1990, with over 5,900 hectares now dedicated to vegetable farming and 2,500 hectares to tea plantations.
This deforestation contributes to the “heat island effect,” further elevating local temperatures.

Tourism faces its own crisis.
While visitor numbers peaked at 3.5 million in 2019, recent surveys show tourist satisfaction rates dropping below 60%, primarily due to chronic traffic congestion.
Weekend traffic jams often stretch 10-15 kilometres, with travel times from Tapah, Perak, to Tanah Rata increasing from 45 minutes to over 2 hours during peak periods.
"Gee I wonder why my parents only brought me to Cameron Highlands once when I was a kid?"
— threads.net@shinfatcatlim / fatcatlim.bsky.social (@fatcatlim) June 2, 2024
*experiences crippling 1-hour traffic jam*
…yeah, I don't think I'll come back to Cameron Highlands again. pic.twitter.com/seP7fBNHtt
Toxic Legacy: 80% of Cameron Highlands Rivers Polluted
Cameron Highlands’ reputation as Malaysia’s vegetable bowl—producing an impressive 1,000 metric tonnes of vegetables daily under favourable conditions—masks a growing environmental crisis.
The region’s water quality has deteriorated dramatically over three decades, with the Department of Environment (DOE) reporting a stark decline: 8 out of 10 rivers in Cameron Highlands are classified as Class III (polluted), a significant drop from their Class I-II status in the 1990s.

At the heart of this degradation lies intensive farming practices.
A 2023 MARDI study revealed that 40% of farms exceed safe pesticide usage levels, contributing to agricultural runoff that has pushed chemical concentrations in some waterways to 300% above national safety standards.

The environmental toll extends beyond water pollution—soil erosion rates have reached an alarming 50 tons per hectare annually, five times the sustainable limit of 10 tons.
This environmental degradation presents a paradox: the practices enabling Cameron Highlands’ agricultural productivity undermine its long-term sustainability.
The region’s challenge now lies in balancing its role as a crucial food producer with the urgent need for environmental stewardship.

Tourist Icons Turn Toxic: Landmark Waterfalls Face Crisis
The deterioration of Cameron Highlands’ famous waterfalls signals a more profound environmental crisis.
Robinson Falls now shows contamination levels five times above safety standards, while Parit Falls faces recurring closures due to pollution – stark examples of the region’s sustainability challenges.
The decline of these tourist attractions reflects a broader failure in environmental stewardship.
A 2023 sustainability report by the Cameron Highlands District Council (MDCH) reveals that merely 25% of agricultural operations and 30% of tourism businesses meet basic Environmental, Social and Governance (ESG) standards, threatening the district’s investment appeal and future development prospects.

Balancing Act: The Road Ahead
The local government has responded by enforcing stricter regulations.
The Cameron Highlands Environmental Protection Act 2023 imposes heavy penalties for environmental violations, with fines of up to RM500,000 for illegal land clearing and mandatory ecological impact assessments for all new developments.
The Act prioritizes environmentally friendly practices to address concerns like deforestation, soil erosion, and pollution caused by unsustainable agriculture in the area.
All new developments in Cameron Highlands must undergo thorough environmental impact assessments before approval.
At the same time, the government also utilises technology like satellite surveillance to monitor land use changes and enforce compliance.
Initiatives to promote sustainable farming practices and responsible tourism are also likely to be part of the Act’s implementation.
However, success will require strict enforcement of environmental regulations, innovative farming methods, and responsible tourism practices, all of which are aligned with ESG principles.
READ MORE: Uncertainty Looms As Cameron Highlands Farmers Face Rental Agreement Renewals
READ MORE: From Flying TOLs To Fixed Rules: Cameron Highlands’ Malaysian Chinese Farmers Grapple With Reform
This story was produced as part of the International Federation of Journalists’s (IFJ) Malaysia project, “Strengthening Malaysia Media for Change”.
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