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Netizens Denounce PPIM’s Campaign; New Malaysian Halal Logos To Show If Manufacturer Is Muslim Or Non-Muslim

Netizens Denounce PPIM’s Campaign; New Malaysian Halal Logos To Show If Manufacturer Is Muslim Or Non-Muslim

Netizens told PPIM to stop dumbing down ideas that affect people’s everyday life.

Fernando Fong

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The recent proposal of new Halal Malaysia logos by the Malaysian Muslim Consumers Association (PPIM) had sparked a debate among netizens.

PPIM intends to classify halal logos into several types according to colors, such as green for 100% Muslim-owned companies, orange for Muslim-owned companies with non-Muslims and red for 100%non-Muslim -owned companies.

PPIM explained that they are working to bring about the change so that consumers in Malaysia, especially Muslims, are not easily manipulated.

Netizens came forward to give their opinions and most thought that it was not necessary to create a ‘caste’ of Halal logos in Malaysia.

There Are Better Things To Do

There are those who think that PPIM should be more focused on the campaign against fake Halal certificates.

PPIM is also told to look out instead for Halal certificates not recognized by Islamic Development Department Malaysia (Jakim).

Some warned that such ideas would only worsen the interfaith and interracial relations.

They said whether a product is halal or not is all that matters, and consumers are not interested to know the manufacturer’s religion before buying a product.

At the same time, the issue of the Buy Muslim First (BMF) campaign, supposed to raise and help the product economy of Muslim entrepreneurs, was also thrown into the spotlight.

More Than Just A Logo

Halal certification plays a pivotal role in both consumer’s food purchase and consumption, and food manufacturers’ business conducts.

Among the reasons is the increasing Muslim populations that demand a higher supply of halal food (1.6 billion Muslims + 4.4 billion others).

At the same time, Muslim consumers are more educated with higher purchasing power.

As more processed foods are in the market, consumers place expectations on details of halal food content.

Jakim and the State Islamic Religious Departments act as the center of excellence for the Halal certification system.

Its importance has also underpinned Malaysia’s aspiration to be the World Halal Hub.


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