Raw chicken prices across the nation have been skyrocketing since the start of Ramadan.
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The retailer formerly known as Tesco, Lotus’s Malaysia, has come out strong for their Raya campaign, proudly maintaining their chicken prices at RM5.99 per kilo despite reports of prices skyrocketing 6 times in April 2021.
Lotus’s states that it is working hard to ensure that customers can still get their Raya staples of rendang and satay with imported Brazil beef (RM11.89 per pack), Australia Bone-in Lamb Leg (RM27.39 per kilo), as well as Lotus’s essentials mainstay, whole chicken at RM5.99 per kilogram.
New Straits Times reported traders stating that the price of fresh chicken in the Klang Valley has increased about six times in April alone. Authorities in several states have begun taking stern action following the drastic rise of chicken prices to an eye-watering RM9.50 per kilogram at markets since the start of Ramadan.
Some suppliers said the price hike was due to breeders having to sustain increases in imported feed prices of up to 40%.
By tapping into the first of our 4 Brand Differentiator: Smart Total Supply Chain and Innovative Products, we are able to keep our stores well-stocked with daily necessities such as meat, chicken, fresh fruits and vegetables so that customers can continue to eat well during these celebratory times despite the pandemic.Kenneth Chuah, Lotus’s Malaysia President.
More Raya discounts with Lotus’s ‘Raya mesti Raya’ campaign
For the ‘Raya Mesti Raya’ campaign, Lotus’s will also have up to 35% discount on most of its chilled and frozen favourites such as chicken sausages, meatballs, fishballs, minced beef, wedges and tempura nuggets to make buka puasa, faster and easier.
The good ol’ buka puasa staple of dates, 7 different types imported from the United Arab Emirates, Tunisia and Palestine are also available for the Ramadan season, which are – khenaize, deglet nour, medjool, al-hisham khalas, masafii lulu, masfii rabbie and masafii emirates.
All Lotus’s ‘Raya Mesti Raya’ meat products in Lotus’s are guaranteed Halal, with certification from the Department of Islamic Development Malaysia (JAKIM).
High-end Naelofar hijabs makes hypermarket debut
High-end modest-wear brand Naelofar, led by founder and celebrity Noor Neelofa Mohd Noor, makes its hypermarket debut with Lotus’s this Ramadan and Raya season.
This is the first time that Naelofar has collaborated with a hypermarket brand and we are proud to be working with them.Kenneth Chuah, Lotus’s Malaysia President.
The unique collaboration will see fashionable headscarves, Raya tableware items, cushion covers, blankets and tote bags by the fashion label sold at select Lotus’s stores nationwide. The Naelofar Headscarves range comes in two designs: the Lana Instant Shawl and Maia Semi Instant Shawl and retails at RM59 per piece.
Lotus’s Raya Mesti Raya campaign is until 2 June 2021 in all 62 Lotus’s stores and online channels inclusive of its grocery home shopping platform, Lazada and Shopee.
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