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Malaysian make-up lovers weep as US cosmetics brand, NYX Cosmetics announced the closure of all their physical and online stores in Malaysia from 30th June onwards.
The Los Angeles-based makeup brand made the sad announcement on Facebook, stating that their physical stores will close in stages until 31st July while their products are available online on Lazada, Shopee and Hermo until 30th September with discounts up to 80% as they clear their stock.
We sincerely thank you for all the love, energy, passion & enthusiasm from our fierce beauty junkies community.NYX Professional Makeup Malaysia via Facebook.
The Nyx Cosmetics stores in Suria KLCC, Sunway Pyramid and Midvalley Megamall will permanently close by the end of June, and its outlets in IOI City Mall Putrajaya, Fahrenheit 88 and Genting by the end of July.
From October onwards, Malayisans looking for their “NYX” makeup product will have to rely on international shipping from Amazon, ASOS and Lookfantastic (or relatives overseas).
According to Marketing Interactive, the American beauty brand under L’Oréal is exiting the Malaysian market after just three short years since opening their first flagship store at IOI Putrajaya in May 2017.
This announcement is the latest in a slew of closures in the wake of the Covid-19 pandemic, from long-standing retailers to famous restaurants and hotels.
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