The name change is a result of a strategic partnership between redONE, the largest mobile virtual network operator in ASEAN, and Prasarana.
Starting from Monday (May 29), the familiar KL Sentral LRT Station will undergo an official rebranding and be known as the “KL Sentral redONE” LRT Station.
This change, according to the statement by myRapid KL, is a result of a strategic partnership between redONE Network Sdn Bhd, the largest mobile virtual network operator in ASEAN, and Prasarana Integrated Development Sdn Bhd.
Additionally, it was also reported that the partnership involves a five-year agreement for naming rights of the station.
Fa’izah Khairuddin, the chief executive officer of Prasarana Integrated Development, emphasized that this collaboration is a noteworthy achievement for the company.
It underscores the company’s capability in providing for its targeted customer segment and giving a platform for high brand visibility to its partners, as well as showcasing its commitment to more innovative products and campaigns and long-term partnerships.CEO of Prasarana Integrated Development Fa’izah Khairuddin
She added that through their collaboration with redONE, they have a strong belief that they will elevate the overall experience for the vast number of commuters and travelers, while also creating fresh opportunities for brand recognition and involvement for the largest mobile virtual network operator in ASEAN.
redONE’s CEO, Farid Yunus, expressed that the partnership presents an opportunity for the company to expand its brand reach to the millions of individuals who traverse through the station on a daily basis.
Moreover, he added that it will serve as a means to reinforce redONE’s presence in the Klang Valley region.
We strongly support public transportation and bringing living costs down for consumers, which is why at redONE, we provide affordable postpaid plans from as low as RM8 a month.redONE’s CEO Farid Yunus
Effective immediately, the newly rebranded name, “KL Sentral redONE,” will be prominently displayed in key locations within the station and along the Kelana Jaya line.
This includes various areas such as signages, maps, and even on board the trains.
In 2022, redONE launched the redRIDER initiative, in partnership with Rapid KL, with the aim of promoting the utilization of public transportation.
As part of this ongoing campaign, commuters have the opportunity to win attractive rewards such as a complimentary smartphone and exclusive redONE merchandise on a monthly basis.
Fortunate passengers who board the Rapid KL MRT, LRT, or monorail with designated redONE railway tokens can simply scan the QR code imprinted on these tokens to participate in the prize giveaways.
The integrated station, which was constructed over two decades ago, stands as the largest multimodal transport hub of its kind in Southeast Asia.
It serves as the central hub for the country’s rail system, connecting all the existing rail networks.
As a result, it holds great significance as a vital interchange point for both commuters and travelers, making it a crucial hub within the rail infrastructure.
Meanwhile, a Twitter user highlighted the inconsistency in the sponsored naming between the stations on the Kelana Jaya LRT route.
Honestly, I don’t mind station sponsorship. In fact, I wanna see more of it. But ffs stick with one naming convention. I mean… wtf is this?
KL Sentral – RedOne@slainthayer via Twitter
Bank Rakyat – Bangsar
Moreover, he expressed his belief that interchange stations should be treated uniformly when it comes to corporate branding sponsorships.
He also found it inconsistent that MRT Maluri has a sponsor (Aeon), whereas LRT Maluri does not.