Your Grocery Run Just Got A Protein Shake Aisle: Jaya Grocer Teams Up With HYROX To Ride Malaysia’s Fitness Boom

The collaboration makes healthy food and world-class fitness experiences accessible and closer to communities.

In Brief

Jaya Grocer is the official National Supermarket Partner for Malaysia's first-ever HYROX race, happening in December 2026.
Jaya Grocer launched a dedicated Fitness and Wellness Section at 7 outlets, stocking over 250 health and sports products.
Power Up Challenges at three Jaya Grocer outlets give shoppers a taste of HYROX-inspired fitness with prizes to win.

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Jaya Grocer announced its official partnership with HYROX Malaysia as the official National Supermarket Partner on 5 August at Jaya Grocer Signature, KLGCC Mall.

The partnership supports Malaysia’s first-ever HYROX race, the AirAsia HYROX Kuala Lumpur, that will take place from 11 to 13 December 2026 at MITEC, Kuala Lumpur.

HYROX has gained immense popularity worldwide for its combination of running and functional workouts, drawing both professional athletes and fitness enthusiasts to test their fitness performance at each event.

From left: Dr Sandy Low, General Manager of Private Label, Jaya Grocer; Daniel Teng, Chief Executive Officer of Jaya Grocer; YB Tuan Mordi anak Bimol, Deputy Minister of Youth and Sports; Joseph Teoh, Deputy Chief.

From left: Daniel Teng, Chief Executive Officer of Jaya Grocer; YB Tuan Mordi anak Bimol, Deputy Minister of Youth and Sports; Joseph Teoh, Deputy Chief Executive Officer of Jaya Grocer.

From left: Daniel Teng, Chief Executive Officer of Jaya Grocer; Irfan Rizzqin; Ong Ai Leng; Esther Joy; Marc Le; YB Tuan Mordi anak Bimol, Deputy Minister of Youth and Sports; Mohd Saddam Mohd Pittli; Joseph Teoh, Deputy Chief Executive Officer of Jaya Grocer.

What’s new with Jaya Grocer as the National Supermarket Partner for HYROX?

To support everyone’s health needs, Jaya Grocer proudly launched its dedicated Fitness & Wellness Section at 7 selected outlets. This section stocks over 250 products such as protein shakes, sports nutrition, hydration products, functional foods and recovery essentials, including healthy snacks from Jaya Grocer’s own brand Purpose by JS.

There are also new protein options, like Lean Minced Beef (10% Fat), for shoppers looking to eat healthier.

To bring the partnership closer to communities, Jaya Grocer is hosting Power Up Challenges at three outlets: Eco Ardence, One Utama, and KLGCC. These give guests a glimpse of HYROX-inspired fitness challenges, and participants stand a chance to win prizes such as HYROX KL race entry tickets, gift cards, and goodie bags.

The partnership between Jaya Grocer and HYROX Malaysia reflects Jaya Grocer’s push to connect everyday grocery shopping with active, healthy living. The aim is to make it easier for Malaysians to access wellness products while doing their grocery runs.