Coway Marks 20 Years With Launch Of Its First Refrigerator Series In Malaysia
Coway expands its lineup with a premium refrigerator series.
- Coway celebrates 20 years in Malaysia by launching its first-ever refrigerator series, making Malaysia the first country to receive it.
- Two models are available: the Multi Door Refrigerator (551L) and the larger Side-by-Side Refrigerator (715L), each with unique cooling features.
- Coway hosts the Innovation Fest at Pavilion Bukit Jalil from 16 to 19 July 2026, showcasing its expanding range of home solutions.
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Coway, the Korean home wellness brand best known for water purifiers and massage chairs, is celebrating its 20th anniversary in Malaysia by launching its very first refrigerator line. Making it even more special, Malaysia is the first country in the world to get it!
The launch follows the brand’s “We Never Compromise” philosophy, showing Coway’s move from just wellness appliances into a full home-living brand.
Meet the two new fridge models
Coway introduces two refrigerators: the Multi Door Refrigerator (551L) and the Side-by-Side Refrigerator (715L).
The Multi Door Refrigerator is great for flexible storage with 4 temperature zones and a convertible system. It’s supported with features such as Triple Inverter tech and hygienic metal cooling finishes.
Meanwhile, the Side-by-Side Refrigerator is great for bigger families. It’s equipped with more space, humidity-controlled drawers, Double Inverter tech, and hygiene-focused cooling features.
Head to the Coway Innovation Fest
To find out more about Coway’s two new refrigerators and how they can work for your family, Coway is holding the Coway Innovation Fest at Pavilion Bukit Jalil Concourse from 16 to 19 July 2026.
At the festival, visitors can explore other Coway offerings ranging from its BEREX Senno & Senno Plus massage chairs, water purifiers, and more.
The Coway Home Passport trail, featuring a series of interactive stations and themed activities, introduces the brand’s wider range of innovations to visitors.
Once visitors complete collecting stamps from three stations, they get to collect special collectible merchandise such as tote bags, pins, sticker sheets, and magnetic frames designed by local illustrator Willwin Yang.
Those who love cooking should look out for a live cooking show “The Fresh Table,’’ featuring guest chefs cooking with fresh ingredients from the new fridge.
During the launch, guests made kimchi under the guidance of Chef Amir Gani.
Our 20th anniversary is both a celebration of how far we’ve come and a reflection of where we’re heading next. The introduction of the Coway Refrigerator marks our ambition to evolve beyond wellness solutions into a more comprehensive lifestyle companion for modern homes. In a market where consumers are increasingly skeptical of claims and hungry for brands they can genuinely trust, “without compromise” carries real weight. As the Best Life Solution Company, we remain committed to delivering home solutions to better support the way Malaysians live.
Janice Tan, Group Manager of Marketing Division of Coway Malaysia
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