[Watch] Running Into History: How A Malaysian Digital Maven Sprinted From TikTok To Tokyo
The ASICS Malaysia ambassador’s journey from triathlete to digital entrepreneur to podium finisher at the Tokyo Speed Race demonstrates how today’s athletes are rewriting the rules of success.
Subscribe to our FREE Newsletter, or Telegram and WhatsApp channels for the latest stories and updates.
When Allison Yee crossed the finish line in Tokyo last Sunday (4 May), clocking 20:09 in the 5km category, it wasn’t just another race stat – it was the latest chapter in a story that reads like a modern fairy tale of reinvention.
The same hands that once crafted viral TikTok content for outdoor gear were now gripping a bronze medal at one of running’s most prestigious events.
Yee, ASICS Malaysia’s freshly minted ambassador for 2025, proved that the path from social media to sports excellence isn’t as unlikely as it might seem.
She is active on social media, maintaining a strong Instagram presence with over 291K followers, sharing her adventures and accomplishments.
Yee somehow squeezes between managing her digital strategy firm, zeal_kl, and hosting livestreams for camping store Campguru.
It would seem that the discipline from her triathlon days never really left – it just found new outlets.
Influencer, Entrepreneur, Athlete: The Triple Threat of Modern Sports
The Kuantan native’s third-place finish at the Tokyo: Speed: Race wasn’t just a personal victory but a statement.
The event itself was a record-breaker, with three area records and 10 national records falling.
Among the elite athletes who laced up their Metaspeed Tokyo Series shoes that day, Yee stood out not just for her performance but for her journey.
We’re seeing a new breed of athlete: people who understand the physical and digital aspects of sports culture.
Yee embodies this perfectly – she’s as comfortable in front of a camera as she is on a running track.
@allison.yee96 #runningmotivation #running #runner #ASICSMalaysia #TokyoSpeedRaceSEA #SoundMindSoundBody ♬ original sound – allison_phuise
Running Between Worlds
But it’s Yee’s story – from national triathlete to digital entrepreneur to podium finisher – that captures the imagination of a generation juggling multiple passions.
Every sales target hit, every successful campaign launched – they’re all part of the same mindset that pushes you through that final kilometre.
As Malaysia’s running scene continues to evolve, Yee’s success offers a blueprint for aspiring athletes: excellence isn’t about choosing between passions but making them work together.
Next time you’re scrolling through TikTok and spot a livestream about outdoor gear, remember that the host might just be training for their next podium finish.
In Yee’s world, anything is possible with the right pair of running shoes and an internet connection.
@allison.yee96 JUST DROPPED! From Tokyo! @asicsmalaysia 👟METASPEED SKY TOKYO – More Vertical Propulsion Designed to propel the runner upwards for extended strides. 👟METASPEED EDGE TOKYO – More Forward Propulsion Designed Designed to propel the runner upwards for increased cadence. 👟METASPEED RAY – Lightweight Propulsion Designed for lightweight performance and peak energy return. @ASICS #ASICSMalaysia #TokyoSpeedRaceSEA #SoundMindSoundBody #METASPEEDRAY #METASPEEDTOKYO #METASPEEDSKY #METASPEEDEDGE #asics #runningshoes #running #runner #speed #runningmotivation #reelsinstagram #explore ♬ original sound – allison_phuise
READ MORE: [Watch] The TikTok-ing Triathlete: ASICS’ New Ambassador Is Malaysia’s Ultimate Multi-Hyphenate
Share your thoughts with us via TRP’s Facebook, Twitter, Instagram, or Threads.
