From Everyday Brews To Elite Beans: Inside ZUS’s Luxury Coffee Evolution
The new concept features the prestigious Victoria Arduino Eagle One espresso machine, previously used in the World Latte Art Competition, dedicated to crafting Single Origin Espressos from Brazilian and Ethiopian beans.
ZUS Coffee—the homegrown brand that captured the nation’s hearts with its accessible brews—is penning an elegant new chapter.
Their latest signature store, in Taman Paramount, Petaling Jaya, expands and elevates the coffee experience artistically.
The centrepiece of this refined venture is the Victoria Arduino Eagle One, an espresso machine with a prestigious lineage that includes the World Latte Art Competition.
In these stylish new surroundings, it serves as both functional art and a testament to craft, exclusively preparing Single Origin Espressos from carefully selected Brazilian and Ethiopian beans.
ZUS Coffee Signature’s storefront at Taman Paramount stands as an architectural statement of modern luxury—where minimalist design meets warm sophistication. (Pix: ZUS Coffee)
This sophisticated evolution feels natural rather than forced.
The new space seamlessly blends luxury with accessibility, offering novel creations like the “Zeriously Matcha Latte” and “Yuzu Thunder” alongside beloved classics such as the CEO Latte and Gula Melaka offerings.
It’s a thoughtful curation that speaks to both connoisseurs and loyal patrons.
Terence Ho, the company’s Head of Coffee and Zuristas, explains ZUS Signature as where necessity meets luxury, capturing the essence of this new venture.
Now, ZUS Signature is where a necessity meets luxury—a space where coffee connoisseurs can experience the highest level of craftsmanship, from the finest beans to innovative flavours that push the boundaries of specialty coffee culture.
Terrence Ho, ZUS Coffee’s Head of Coffee and Zuristas (right), demonstrates the art of precision as he crafts a Single Origin Espresso on the Victoria Arduino Eagle One. (Pix: ZUS Coffee)
Beyond Coffee: ZUS’s Digital-Meets-Luxury Evolution Sets New Standards
The aesthetic extends beyond just coffee.
A second signature store, elegantly positioned in The Oasis, Sunway Pyramid, suggests this is more than an experiment—it’s a confident step into Malaysia’s maturing coffee scene.
Yet, true to its innovative roots, ZUS maintains its digital convenience: These refined offerings remain accessible through its app, bridging the gap between luxury and modern lifestyle.
In a market where coffee culture continues to evolve, ZUS’s graceful entry into the premium segment feels less like a departure and more like a natural progression.
It’s a sophisticated addition to Malaysia’s coffee landscape, celebrating craftsmanship and accessibility.
