Carlsberg has created more than just an event—they’ve crafted an experience that flows as smoothly as its signature pour.
The ‘World of Smooth’ at the historic Zhongshan Building in the Kampung Attap neighbourhood of Kuala Lumpur isn’t just another pop-up; it’s a celebration of what happens when great beer meets great moments.
For three extraordinary days starting today (21 November), this cultural landmark transforms into a haven where Hong Kong’s vibrant spirit meets Malaysian hospitality.
The familiar green glow of Carlsberg illuminates spaces where art, music, and flavour converge, creating an atmosphere that feels both nostalgic and thoroughly contemporary.
Through the lens of one rain-soaked evening, these images capture the moments when smoothness isn’t just tasted—it’s seen, felt, and lived.
Against the towering silhouette of Merdeka 101, green neon bathes the stage in an ethereal glow. Like a scene from a Wong Kar-wai film, the night promises stories waiting to be told.A young woman poses before the ‘Smooth’ signboard, her confidence echoing the spirit of Leslie Cheung’s “追” (Chase). The moment captures that perfect blend of past and present, like the draught that brings people together.Down vintage staircases wrapped in greenery, a man descends into what feels like a hidden world. Each step leads deeper into an experience that feels both familiar and fresh.Steam rises from food stalls as the evening rain sets in. The aroma of spices mingles with the cool air while Merdeka 101 stands sentinel in the background – a reminder that some things get better with time.The sound of Cantopop classics fills the air, bridging generations. A singer’s voice carries memories of Hong Kong’s golden age while young couples sway to old and new rhythms.Promoters gracefully move through the crowd, their smiles as smooth as the draught they serve. In their green uniforms, they become part of the evening’s choreography.A moment of quiet joy: a promoter’s genuine smile captures the essence of hospitality, reminiscent of Faye Wong’s “人間” (Among People) – finding beauty in simple moments.“Babi guling” glistens under vintage lights, a feast waiting to happen. Some things don’t need translation – good food speaks all languages.Fresh fried lava buns, their aroma cutting through the rain like a memory of Hong Kong’s street markets.A guest raises her Carlsberg Smooth Draught. Some poses come naturally when the moment’s right.Rain transforms the CarlsBar into an impromptu gathering spot. Mixologists work their magic with fruity twists while guests discover new ways to enjoy their favourites.Through windows that have seen decades pass, the view of modern festivities creates a perfect contrast. Like Beyond’s “海闊天空” (Vast Ocean, Wide Sky), some spaces contain multitudes.A gentle reminder stands discreet but clear – this gathering of spirits (both liquid and spiritual) welcomes those of age and non-Muslims, like a verse from Sam Hui’s “半斤八兩” (Half a Catty, Eight Taels) about life’s simple rules.White and green-clad ambassadors distribute perfectly chilled cans, their movements choreographed like a scene from “重慶森林” (Chungking Express). Each handover becomes its own mini-celebration.KOLs and guests alike find their spotlight moment, striking poses that would make Anita Mui proud. Their laughter, real and unscripted, cuts through the evening drizzle.As night deepens, a couple strolls past the illuminated signage, their shared umbrella creating an intimate universe. The rain adds sparkle to the neon reflections, turning puddles into mirrors of light.Inside, the historic walls of the Zhongshan Building embrace a new generation of storytellers. Friends cluster around tables, their conversations flowing as smoothly as their drinks.Through the gentle rain, food hunters navigate with determination, umbrellas bobbing like boats on a green-lit sea. The promise of flavour draws them forward, undeterred by weather.Two figures move through the rain, their umbrellas contrasting against Carlsberg’s iconic hops leaf mark, a part of the Danish brewer’s branding for over 100 years. Like Danny Chan’s “等待” (Waiting), some moments are worth braving the elements for. The evening crescendos inside Zhongshan’s shelter, where voices blend with music and laughter. Here, under vintage beams and modern lights, strangers become friends over shared stories and smooth draughts.
Where Cultures Flow Together
As night goes on, the ‘World of Smooth’ at Zhongshan Building proves itself more than just another event – it’s become a living, breathing testament to how cultures merge and memories are made in modern Malaysia.
Something magical has taken shape between the steam of spicy buns and the crisp crack of perfectly chilled cans of Carlsberg Smooth Draught.
The rain, rather than dampening spirits, has added its own cinematic quality to the evening.
Like the best Hong Kong movies of the ’90s, it’s transformed ordinary moments into something extraordinary.
Couples sharing umbrellas, friends huddled over steaming food, and strangers becoming companions under the shelter of history – these are the scenes that will linger long after the lights dim.
Want to Get Smooth?
Carlsberg’s World of Smooth is giving beer lovers a chance to dive into their own cinematic moments.
Head to www.worldofsmooth.my to score a complimentary Carlsberg Smooth Draught – your ticket to the smoothest night in KL.
For the true smooth hunters out there, here’s the inside track: Be one of the first 300 daily adventurers to embark on what might be the city’s most refreshing treasure hunt.
The mission? Track down four hop stamps hidden throughout the venue’s atmospheric nooks and corners.
Your reward? A coveted Carlsberg Smooth Draught x Loka Made tote bag—a limited-edition piece as smooth as the experience itself.
