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K-Pop Idol ITZY Rocks G-SHOCK As Brand Ambassador

K-Pop Idol ITZY Rocks G-SHOCK As Brand Ambassador

Head over to Casio’s online store to see what the ITZY ladies are rocking on their wrists.

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Global K-pop sensation ITZY is now an official ambassador for Casio’s G-SHOCK brand of shock-resistant watches.

Since ITZY’s February 2019 debut, the group’s five members: Yeji, Lia, Ryujin, Chaeryeong, and Yuna have enjoyed tremendous support from fans of all shapes and sizes with a list of hit tracks like Cheshire, Wannabe and Sneakers.

Casio agrees that ITZY’s charm makes for a phenomenal match with the G-SHOCK vision — defined by the brand concept of toughness.

Since G-SHOCK first hit the stores in 1983, the brand has established itself as unrivalled in its toughness and unique designs that’s fit for any lifestyle.

Read More: The 40-Year History Of The Toughest Watch Of All Time

In recent years, the brand has worked to further develop the market for women’s watches with downsized versions of popular models and an ever-expanding lineup of more compact watches to cater to the needs of users across the gender spectrum.

Head on over to Casio’s online store to see what the ITZY ladies are rocking on their wrists.


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