HEINEKEN Collaborates With 7 NGOs & Community Partners To Build Sustainable Food Sources Nationwide

HEINEKEN Cares 2022 aims to deliver over 600,000 meals for vulnerable communities across Malaysia.

PWD Smart Farmability & Hope Place Kuching. (Credit: TRP/HEINEKEN Malaysia)

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HEINEKEN Malaysia launched its HEINEKEN Cares 2022 programme on 15 December, partnering with 7 non-governmental organisations (NGO) and community partners to support communities in building capacity for long-term food security.

The NGOs and community partners collaborating with HEINEKEN Cares 2022 include The Lost Food Project, EPIC, and PWD Smart Farmability, whose projects are focused in supporting communities in Peninsular Malaysia, as well as Soroptimist International Region of Malaysia (SIROM), Hopes Malaysia, Hope Place Kuching, and Kupikupifm, whose projects are supporting communities in Sabah and Sarawak.

The 7 NGOs and community partners showcased their community work at a mini exhibition yesterday at HEINEKEN Malaysia’s Sungei Way Brewery. As part of their commitment, HEINEKEN Malaysia pledged to deliver over 600,000 meals to empower local communities across Malaysia to start and maintain their own sustainable food sources.

At the height of the pandemic, we saw how vulnerable communities were in need of food aid. Responding to the call for help, we launched HEINEKEN Cares in 2021, a social impact programme to connect our employees’ well-being at work with a purpose to support local communities, giving them the opportunity to participate in meaningful CSR initiatives.
Roland Bala, Managing Director, HEINEKEN Malaysia.

HEINEKEN Cares saw great success in 2021. For every 1000 steps taken by a HEINEKEN Malaysia employee, the brewer committed one meal to a person in need. The programme delivered 150,000 meals to vulnerable communities across the nation in 6 months.

During the December 2021 floods, HEINEKEN Cares topped up an additional 100,000 meals and care packages for affected communities. As a result, the programme delivered a total of 250,000 meals in 2021.

HEINEKEN Cares 2022 steps it up with a renewed vision to improve social sustainability through food security. The programme increased its 2022 goal, calling on their employees to achieve a total of 200 million steps from November 2022 to March 2023.

Kupikupifm & EPIC. (Credit: HEINEKEN Malaysia)

HEINEKEN Cares 2022 also increases its contributions by committing to provide 3 meals for every 1000 steps made by an employee, with a goal to deliver more than 600,000 meals for vulnerable communities across Malaysia.

Hopes Malaysia & The Lost Food Project. (Credit: TRP/HEINEKEN Malaysia)

By joining forces with HEINEKEN Cares, our NGOs and community partners will be working on projects such as setting up small-scale community farms and satellite aquaponic systems, establishing and leveraging on existing alternative water systems to support these community farms, as well as distributing food provisions to those in need.
Renuka Indrarajah, Corporate Affairs and Legal Director, HEINEKEN Malaysia.

L: Soroptomist International Region of Malaysia. R: Renuka Indrarajah with SIROM. (Credit: TRP)

Apart from contributing their steps, HEINEKEN Malaysia employees also have the chance to play a role in community work through volunteer opportunities. Through the collaboration, NGOs and community partners are providing HEINEKEN Malaysia employees with first-hand experience on the ground, inspiring them to give back to those in need.

For more information on HEINEKEN Malaysia’s sustainability initiatives, visit HEINEKEN Malaysia’s official website or SPARK Foundation’s official website.

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