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‘Tis The Season To Be Blue-Beary? A&W Adds Colour To December [Review]

‘Tis The Season To Be Blue-Beary? A&W Adds Colour To December [Review]

Their new Blue-Beary Burger comes in two types, the Double Juicy Beef Patty and the New Grilled Chicken.

Melissa Suraya Ismail

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This holiday season, A&W introduces a new flavourful twist in its menu, the Blue-Beary Burger series. Yes, as the name implies, they have blueberry jam in it.

The Blue-Beary Burger series features two types of burgers, one called the New Grilled Chicken and another one called the Double Juicy Beef Patty.

Double Juicy Beef Patty (left). New Grilled Chicken (right).
(Credit: Melissa Suraya Ismail / TRP)

As I’m the type of person who loves to try out new or quirky flavours, I thought I’d give it a try.

The Taste Test

I got both of the burgers, one in a set and the other ala carte.

The burgers are not soggy because well, they just put a small dollop of that blueberry sauce. I was expecting the sauce to be oozing and dripping out of the burger like in the ad. But that’s okay, let’s give it a try first.

The blueberry sauce on the Double Juicy Beef Patty (left) and the New Grilled Chicken (right).
(Credit: Melissa Suraya Ismail / TRP)

At first bite of the chicken burger, I find the taste quite weird but acceptable. It was sour at first with just the sauce but then I got a taste of the sweet blueberries. The sweetness from the blueberries kinda overpowers the grilled chicken.

For the beef burger, I feel like the blueberry sauce actually goes well with the beef patty. The sweet and sour taste complements the savouriness of the beef patty. It’s actually quite good. It reminds me of the lingonberry jam.

Although there’s only a few blueberries (left), they certainly bring out the sweetness. You can upgrade your fries to a curly one for RM1 and your Root Beer to a float for RM1.50.
(Credit: Melissa Suraya Ismail / TRP)

The price for a Blue-Beary Chicken combo is RM17.90 while the Double Juicy Beef Patty is RM19.90. They come with a side of fries and a rootbeer. You can choose the Lite Combo if you want a light meal without the fries.

The Verdict

I would say that the flavour is a bit quirky. The jam itself may be fine but together with the fruits? It’s a tad too sweet. Now I know why they just put a dollop of those. It would be a dessert if they add on the sauce too much.

Nevertherless, it’s an acquired taste. I’d give the New Grilled Chicken a 5/10 while the Double Juicy Beef Patty a 7/10.

(Credit: Melissa Suraya Ismail / TRP)

To compare, if you like the Swedish meatballs with the savoury gravy and lingonberry jam or the breakfast McMuffin together with the grape jam, then these burgers are for you. It’s just a bit sweeter, that’s all.

The Blue-Beary Burger series is available at all A&W outlets near you for a limited time only so go and try it now.


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