Time to discover or rediscover Melaka with this new aesthetic photo spot.
Julie’s Magnifity located on Jalan Munshi Abdullah, Melaka.
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What does a mousedeer, Kesidang flower and the A-Famosa building have in common? They are all popular icons representing Melaka’s heritage and is now proudly featured on a new wall art brought to you by Julie’s in collaboration with Cloakwork, a globally renowned Malaysian graffiti artist.
Called Julie’s Magnifity, unveiling of the wall art was held on 13 October, 2022. It aims to be the new must-visit iconic landmark in Melaka.
Magnifity is a word coined from a combination of the words Magical Land of Julie’s, Graffiti and Creativity.
“As a brand born in Melaka 38 years ago and since then its products found in over 80 countries, Julie’s Biscuits is proud to enrich Melaka’s historic and artistic heritage with this mural wall donned by splendid graffiti art,” said Tzy Horng Sai, Director of Julie’s Biscuits.
“Not only does it showcase cultural symbols of Malaysia and Melaka, but it will also certainly serve as an exciting tourist attraction.
“As Julie’s Biscuits continues to inject more fun and playfulness in our brand, we also see our collaboration with Cloakwork as part of our mission in breaking barriers, connecting people, and bridging divides. We hope that Julie’s Magnifity will connect local communities, visitors and contribute to further invigorate the city of Melaka through this artistic display,” Tzy said.
The creative collaboration between Julie’s and Cloakwork features over 15 elements representing Melaka and Malaysia infused with abstract shapes and water motifs suggestive of products manufactured by the company.
Julie’s Magnifity is currently one of the largest and most colourful wall arts in the city and is located on Jalan Munshi Abdullah, within walking distance of the Melaka River.
Cloakwork, also known as Chern said: “I have always admired how my childhood biscuit brand; Julie’s Biscuits continues their effort in growing and connecting with Malaysians throughout these years. When Julie’s proposed this idea of a creative collaboration, I knew that this would be an exciting project to work on. Bringing together visuals that uniquely represents the city coupled with elements and colours that can evoke fond childhood memories was a rewarding experience!”
Cloakwork is a multidisciplinary creative artist, being both a professional graffiti artist and illustrator. His works have been widely featured on multiple local and international platforms.
Click here for directions on how to get to Julie’s Magnifity.
Watch this video for behind-the-scenes footage on the creation of Julie’s Magnifity.