10 Thai Fashion Brands were showcased among 80 well-designed outfits at the VersaThai Fashion Show last Monday at Zepp KL.
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In conjunction with the Think Thailand Campaign launched earlier this year, there are a lot of collaborations between Thailand and Malaysia in terms of food and lifestyle, endorsed by the Department of International Trade and Promotion (DITP) and the Royal Thai Embassy, Malaysia.
For example, a lot of Thai food and beauty products were introduced to Malaysians at the ‘Think Thailand’ Festival in Petaling Jaya, a few months ago.
Last month during KLFW, around 40 talented Thai designers displayed their brilliant works on the Pavillion Kuala Lumpur runway, in a segment called Sawasdee KL, co-hosted by DITP too.
Following that, this month, DITP continued the productive momentum by hosting another fashion show in Malaysia featuring sophisticated designs from Thailand’s Top 10 Fashion Brands.
VersaThai, a fashion show for the versatile
Brought to the you by DITP and the Royal Thai Embassy, Malaysia, the VersaThai featured 10 Thai fashion brands with over 80 sophisticatedly designed outfits.
VersaThai fashion showcase, part of Think Fashion Think THAILAND campaign, will display Top Thai Fashion Brands 2022. The key theme of this event is VersaThai, which derives from the word “Versatile” where “changeable” and “mix and match” fashions are available for different lifestyles.Mr. Worawan Wanwil, Director of DITP
3 Signature Styles
The 80 outfits were divided into three signature styles which were Contemporary Thai Fashion, Everyday Fashion and Sustainable Fashion.
The Dawn of Pride
Featuring contemporary Thai fashion, they showcased costumes inspired by Thai culture and fabrics of the past. Bringing the pride of the past to create inspiration for today’s modern fashion, the designs have a modern cut suitable for a variety of occasions.
Designers behind the signature style: Mirah, Vertiaire & De Quuarr Community
The Shining Happiness
Featuring everyday fashion, these simple designs aim to spark joy, boost confidence and incite happiness when wearing them.
Designers behind the signature style: Mira, Varithorn, Siri and Shu.
The Bright Future
Featuring sustainable fashion, the clothes are designed, manufactured, distributed and used in ways that are environmentally friendly. As opposed to fast fashion, fashion too can be used to make a statement in building a sustainable society.
Designers behind the signature style: Bwild Isan and Black Sugar, Yano and SC Grand and Circular
If you wanna take a closer look at the designs displayed in the fashion show, you can visit them at the ByThian Store in Uptown and Central I-City Mall in Shah Alam.